Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Sweetshop’s Damien Shatford’s Tabtouch spot is a comedic approach to the power of ‘The Touch’
AUCKLAND, NEW ZEALAND — Brace yourselves for a dose of laughter and creativity, courtesy of director Damien Shatford. With his latest…
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Truist Bank and StrawberryFrog highlight unique creative strategy in ‘Unstoppable Together’
NEW YORK, USA — Truist unveiled a new campaign, “Unstoppable Together,” highlighting the bank’s unique ability to bring clients both deep…
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O2 launches exclusive benefits and experiences for Priority members with brand character ‘Bubl’
LONDON, UK — O2 has unveiled a new campaign celebrating the exclusive benefits of its Priority offering in the first phase…
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Safi underlines the importance of embracing authentic beauty in time for the upcoming Raya season
KUALA LUMPUR, MALAYSIA — MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has developed a brand film for…
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St. Jude India ChildCare Centres call for donations with a heartbreaking film by Ogilvy and Hungry Films
MUMBAI, INDIA — Learning that your child has cancer is heartbreaking, especially for thousands of families in small villages far away…
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BLKJ Havas and JBL Quantum elevate gaming experience for the visually impaired community
SINGAPORE — Introducing JBL QUANTUM GUIDE PLAY, a world-first software that aims to make first-person shooter games (FPS) more inclusive.…
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Unilever’s Clear and MullenLowe Singapore take on male pattern baldness with head-turning Bald Spots campaign
SINGAPORE — Unilever’s Clear, the world’s best-selling male shampoo brand, has teamed up with creative agency MullenLowe Singapore to launch…
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Heetch and BETC launch ‘First Conversation,’ bringing psychologists and mental health ambassadors on board
PARIS, FRANCE — “Depression is for the weak.” Yet in 2024, one in five young people suffer from depressive disorders. However,…
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From 50 to 100, joga and tonies surprise kids with an Easter chocolate challenge
PARIS, FRANCE — “100% COCOA, 100% OF THE STORY.” That’s the idea behind the Chocolate Challenge devised by joga for…
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Publicis Conseil and Renault present playful ode to past and future for Captur E-Tech full hybrid
PARIS, FRANCE — The new Renault Captur E-Tech full hybrid has been eagerly awaited. As the flagship model in the Renault…
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VCCP and Cadbury’s ‘The big win win’ uplifts corner shop champions
LONDON, UK — Cadbury, in partnership with its global agency of record VCCP, has relaunched the integrated campaign “The Big Win…
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McDonald’s and Leo Burnett UK introduce official McNugget sharing contracts with ‘The pre-nug agreement’
LONDON, UK — McDonald’s UK and creative partner Leo Burnett UK have invited besties to make their commitment to share McNuggets…
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Delipap Oy launches gender-neutral period products catering to non-binary individuals
HELSINKI, FINLAND — The launch of Tampon for Men for transgender men during last year’s Transgender Awareness Week became a global…
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