Campaign Spotlight
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Unilever’s Clear and MullenLowe Singapore take on male pattern baldness with head-turning Bald Spots campaign
SINGAPORE — Unilever’s Clear, the world’s best-selling male shampoo brand, has teamed up with creative agency MullenLowe Singapore to launch…
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Heetch and BETC launch ‘First Conversation,’ bringing psychologists and mental health ambassadors on board
PARIS, FRANCE — “Depression is for the weak.” Yet in 2024, one in five young people suffer from depressive disorders. However,…
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From 50 to 100, joga and tonies surprise kids with an Easter chocolate challenge
PARIS, FRANCE — “100% COCOA, 100% OF THE STORY.” That’s the idea behind the Chocolate Challenge devised by joga for…
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Publicis Conseil and Renault present playful ode to past and future for Captur E-Tech full hybrid
PARIS, FRANCE — The new Renault Captur E-Tech full hybrid has been eagerly awaited. As the flagship model in the Renault…
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VCCP and Cadbury’s ‘The big win win’ uplifts corner shop champions
LONDON, UK — Cadbury, in partnership with its global agency of record VCCP, has relaunched the integrated campaign “The Big Win…
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McDonald’s and Leo Burnett UK introduce official McNugget sharing contracts with ‘The pre-nug agreement’
LONDON, UK — McDonald’s UK and creative partner Leo Burnett UK have invited besties to make their commitment to share McNuggets…
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Delipap Oy launches gender-neutral period products catering to non-binary individuals
HELSINKI, FINLAND — The launch of Tampon for Men for transgender men during last year’s Transgender Awareness Week became a global…
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Droga5 London highlights shocking maternal health disparities for Sister Circle
LONDON, UK — Unbelievable statistics about maternal death rates and poor outcomes for pregnant women of color in the UK are…
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Income Insurance introduces Complete Cancer Care and Complete Critical Protect Plans through BBH Singapore
SINGAPORE — Income Insurance has launched its latest campaign, “Protection Made Yours | Critical Illness Plans,” created in collaboration with…
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Electriclime and Innocean take viewers on an imaginary journey to Mars for Kia EV9 series
DUBAI, UAE — Film production house electriclime and creative agency INNOCEAN have teamed up to bring the planet of Mars to…
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Timmie Pet Supplies partners with BLKW to encourage responsible dog ownership in Toronto
TORONTO, CANADA — The owners of a local pet store, Timmie Pet Supplies, noticed more and more dog poop being left…
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McCann, MRM, and Craft launch ambitious digital OOH campaign for L’Oreal in Bangkok
BANGKOK, THAILAND — McCann Worldgroup Thailand agencies, McCann, MRM, and CRAFT have worked together to launch an ambitious digital OOH campaign…
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The Good Company launches SchizAwards to challenge schizophrenia portrayals in cinema
PARIS, FRANCE — Mental illnesses are a frequent source of fodder for film and series creators, fueling the collective consciousness. However,…
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