Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Maybank Malaysia listens in on the silent world of the deaf community in CNY spot by Grey Singapore and Mojo Films
KUALA LUMPUR, MALAYSIA — This year, Maybank‘s Chinese New Year film, Unspoken Connections, shines a spotlight on the deaf community,…
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Bader Rutter launches rebranding for Farmers Hen House to celebrate premium natural eggs
CHICAGO, USA — Farmers Hen House, a premium egg company based in Kalona, Iowa, came to Bader Rutter looking to refresh its brand…
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Reliance Jewels puts emphasis on women’s strength this Valentine’s day with a stereotype-breaking campaign
BENGALURU, INDIA — In a world that’s constantly evolving, new narratives are questioning the existing notions and breaking stereotypes in…
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‘Step into doors of discovery’ as Krisflyer turns 25
SINGAPORE — KrisFlyer turns 25 this February, and in celebration of this milestone, Singapore Airlines launched a captivating film titled…
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Ponos and R/GA launch Year of the Cat petition to celebrate a legendary mobile game’s milestone year
TOKYO, JAPAN — Video game company PONOS and creative innovation company R/GA have partnered to launch a disruptive campaign for…
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Skyn’s Valentine’s Day spot by UltraSuperNew explores the question, ‘What happens when AIs go on a date?’
TOKYO, JAPAN — Leading condom brand SKYN has launched its annual Valentine’s Day campaign for the Japanese market, showcasing the…
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This week’s ad roundup sees the Heart back in finance, what ‘that’ peach emoji really means, and the power of the dragon
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Celebrate the resilience of Singaporeans with MullenLowe and the Ministry of Communications and Information this Chinese New Year
SINGAPORE — Creative agency MullenLowe Singapore has collaborated with local director Royston Tan to launch a moving and uplifting Chinese New Year film titled “Extended Love.” The three-minute film celebrates the…
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Adam&eveDDB launches film for the world’s first disability inclusion summit with Valuable 500
LONDON, UK — A campaign to promote the world’s first accountability summit for disability inclusion, SYNC25, has just been launched.…
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St Luke’s and Holocaust Memorial Day Trust light up UK landmarks with digital candle display
LONDON, UK — Iconic outdoor advertising sites across the UK lit up to mark Holocaust Memorial Day in creative agency…
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Leo Burnett launches the hottest drop of the year with McDonald’s McSpicy and Frank’s RedHot
LONDON, UK — McDonald’s and Frank’s RedHot have joined forces to create the ultimate chicken burger. To mark the collaboration,…
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Nadine Lustre and Bea Alonzo present Oppo’s nature-inspired Reno11 Series 5G ad
MANILA, PHILIPPINES — Offering an exclusive first look at the OPPO Reno11 Series 5G, brand ambassadors Bea Alonzo and Nadine…
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FairPrice embraces the dragon spirit of kindness in Chinese New Year campaign
SINGAPORE — This Chinese New Year, supermarket chain FairPrice and creative agency Homeground United resurface the legendary story of the…
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