Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Serviceplan Middle East hijacks Google photos to unveil the new BMW iJack
DUBAI, UAE — When it comes to electric vehicles in the UAE, data shows that public charging stations are the…
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GCash and Publicis JimenezBasic embark on a stylish 2024 with Heart Evangelista-Escudero as Brand Ambassador
MANILA, PHILIPPINES — In a fashionable start to 2024, finance superapp GCash unveiled international fashion icon Heart Evangelista-Escudero as its…
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Bahay Tuluyan and TBWA\SMP warn parents: Your child might be talking to an online predator— are you aware?
MANILA, PHILIPPINES — “Did you know that there is a very high probability that your kid has talked to or…
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This week’s top campaigns include mazes unlocked by cookies, sex advice from the Australian government, and an acid attack ‘look book’
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Xiaomi transforms security tech into Mumbai’s animated explorer
MUMBAI, INDIA — The emergence of Computer Generated Imagery (CGI) technology has transcended brands to devise disruptive campaigns with immersive…
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The ad industry’s Super Bowl betting season is back with Initiative’s Marketing Multi
SYDNEY, AUSTRALIA — Media agency Initiative has once again called for the industry to put their figurative money where their…
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The Misfits Camp prove that a different type of AI can do wonders for the creative industry
MANILA, PHILIPPINES — While the emergence of artificial intelligence has threatened most jobs in the past year, it must embraced…
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British photographer Rankin creates ‘Tear Couture Look Book’ to help end global acid violence with McCann Health London
LONDON, UK — Acid Survivors Trust International (ASTi) has enlisted the help of renowned British fashion photographer Rankin on a…
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Apl.De.Ap, Bitto collab with GCrypto for phygital art launch
MANILA, PHILIPPINES — The Philippines continues to be one of the most vibrant markets for artistic innovation in Southeast Asia,…
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Leo Burnett Singapore and Beam Suntory tell a daring odyssey in special Lunar New Year packaging
SINGAPORE — Ushering in the Year of the Dragon, creative agency Leo Burnett Singapore and beverage company Beam Suntory present…
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Safi and MBCS join forces to empower hijabi gamers in ‘Sembur (Spray), Play, Slay’
KUALA LUMPUR, MALAYSIA — Safi and Mediabrands Content Studio (MBCS), respectively the leading Halal personal care brand that helps women…
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Tumi joins hands with Artist Weber Zhang to celebrate the Year of the Dragon
MANILA, PHILIPPINES — TUMI, the leading travel and lifestyle brand, has released a limited-edition collection created in collaboration with Weber Zhang. Weber is an acclaimed and…
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Myntra celebrates Pongal with stunning light show, Palich Palich Pongal
TAMIL NADU, INDIA — To break through the festive season frenzy in Tamil Nadu for Myntra, creative agency Talented conceptualized…
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