Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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The ad industry’s Super Bowl betting season is back with Initiative’s Marketing Multi
SYDNEY, AUSTRALIA — Media agency Initiative has once again called for the industry to put their figurative money where their…
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The Misfits Camp prove that a different type of AI can do wonders for the creative industry
MANILA, PHILIPPINES — While the emergence of artificial intelligence has threatened most jobs in the past year, it must embraced…
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British photographer Rankin creates ‘Tear Couture Look Book’ to help end global acid violence with McCann Health London
LONDON, UK — Acid Survivors Trust International (ASTi) has enlisted the help of renowned British fashion photographer Rankin on a…
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Apl.De.Ap, Bitto collab with GCrypto for phygital art launch
MANILA, PHILIPPINES — The Philippines continues to be one of the most vibrant markets for artistic innovation in Southeast Asia,…
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Leo Burnett Singapore and Beam Suntory tell a daring odyssey in special Lunar New Year packaging
SINGAPORE — Ushering in the Year of the Dragon, creative agency Leo Burnett Singapore and beverage company Beam Suntory present…
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Safi and MBCS join forces to empower hijabi gamers in ‘Sembur (Spray), Play, Slay’
KUALA LUMPUR, MALAYSIA — Safi and Mediabrands Content Studio (MBCS), respectively the leading Halal personal care brand that helps women…
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Tumi joins hands with Artist Weber Zhang to celebrate the Year of the Dragon
MANILA, PHILIPPINES — TUMI, the leading travel and lifestyle brand, has released a limited-edition collection created in collaboration with Weber Zhang. Weber is an acclaimed and…
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Myntra celebrates Pongal with stunning light show, Palich Palich Pongal
TAMIL NADU, INDIA — To break through the festive season frenzy in Tamil Nadu for Myntra, creative agency Talented conceptualized…
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Cadbury Dairy Milk unveils second installment of Generosity series, made with Ogilvy and Wavemaker India
MUMBAI, INDIA — Cadbury Dairy Milk released its new brand film as a part of its ongoing Generosity campaign. It…
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Ogilvy introduces new step in sexual health journey, ‘Beforeplay’
SYDNEY, AUSTRALIA — In a bid to normalize regular STI testing among young people, the Australian Government has launched a…
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Experience the allure of cruising mindfully with MSC and Dentsu Creative Italy’s ‘For a greater beauty’
MILAN, ITALY — MSC Cruises, the contemporary brand of the Cruise Division of MSC Group, has launched its brand new…
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Saatchi & Saatchi brings Oreo and Pac-man to the top of their game
DÜSSELDORF, GERMANY — In a campaign set to excite consumers just like the legendary arcades did in the ’80s and…
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Find out how a loch-mess monster, ice cream imitation, and fake audiobook are part of our favorite campaigns this week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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