Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Abbé Pierre’s legacy transcends time in ‘The Heirs’ by Fred & Farid Paris
PARIS, FRANCE — Amidst a backdrop of soaring inflation and escalating energy prices in France, Fondation Abbé Pierre, a renowned…
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Jollibee fans share stories behind their favorite Chickenjoy this holiday season
MANILA, PHILIPPINES — Jollibee’s latest campaign highlights the enduring appeal of Chickenjoy as a favored choice for fried chicken in…
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VML Philippines takes Tender Care’s message of protection further with ‘Unbox Their World’
MANILA, PHILIPPINES — Colgate-Palmolive’s Tender Care has just launched its newest campaign, “UNBOX THEIR WORLD.” The first major equity effort…
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Coca-Cola delivers holiday magic to everyone with bespoke AI-powered digital cards
MANILA, PHILIPPINES — Coca-Cola is sharing its iconic, festive brand assets so that anyone can design bespoke digital holiday cards…
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TikTok unites Filipino community with Creators Give Back for on-ground charity and livestreams
MANILA, PHILIPPINES — TikTok, the leading destination for short-form mobile videos, brings more joy to its Filipino community this season…
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Jetstar and The Secret Little Agency encourage travelers to ‘make it count’
SINGAPORE — In a bold move to redefine the travel landscape post-pandemic, Jetstar has unveiled its latest brand proposition, urging…
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Oppo partners with fashion house Ambush to launch stylish smartphone Find N3 Flip case
SHENZHEN, CHINA — Consumer electronics company OPPO has announced a new collaboration with fashion house AMBUSH. The collaboration centers on…
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McDonald’s Hong Kong and DDB encourage sneaky surprises
HONG KONG — Is a sneaky McDonald’s even better than a usual McDonald’s? Apparently, some customers think so, and McDonald’s…
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Ace Saatchi & Saatchi sets new Guinness World Record for ‘Longest Travel Livestream’ for TNT
MANILA, PHILIPPINES — Live streaming is probably the most bandwidth-intensive activity you can do on your mobile phone. That’s why…
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Mediaplus’ latest activation for Nikon gives Hamburg residents the perfect outdoor studio with ‘The Golden Billboard’
HAMBURG, GERMANY — Nikon and Mediaplus turned traditional OOH advertising spaces into innovative photographic equipment with “The Golden Billboard” activation during the Photopia fair in…
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Melbourne Holocaust Museum marks new chapter with a brand refresh by CHEP Network
MELBOURNE, AUSTRALIA — The Melbourne Holocaust Museum has unveiled its new brand identity, designed in partnership with CHEP Network. The…
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Colgate-Palmolive and VMLY&R drive sustainable choices on Shopee across Southeast Asia
SINGAPORE — Colgate-Palmolive, along with global brand and customer experience agency VMLY&R, is moving the dial for sustainability in Southeast…
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Ogilvy delivers first-ever trans-Tasman campaign for Wildbean Cafe with ‘Drives You Cravey’
AUCKLAND, NEW ZEALAND — wildbean cafe has launched a major new brand platform across Australia and New Zealand via Ogilvy, in a bid to re-engage Kiwis and introduce Aussies to its great…
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