Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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TBWA\Helsinki shows domestic violence imagery in ‘Silent Night, Violent Night’ campaign
HELSINKI, FINLAND — Finland is the second most dangerous place for women in the European Union where one in three women experiences intimate partner…
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KFC bucket billboards shine across Bangkok, reinventing the ‘free delivery’ experience
BANGKOK, THAILAND — Keeping its high-energy spirit burning bright right up to the very end of the year, KFC turns…
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New ‘Elevator’ ad marks Cadbury 5 Star and Ogilvy India’s latest venture into ‘Do Nothing’ humor
NEW DELHI, INDIA — Chocolate brand Cadbury 5 Star and creative agency Ogilvy India have come together to launch yet another quirky “Do…
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Santa Claus fights cancer in Gustave Roussy and Publicis Conseil’s Christmas tale of hope
PARIS, FRANCE — Cancer has never been cured as much as it is today, yet when we think about cancer,…
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IKEA and Ogilvy Philippines surprise the country by turning living spaces into IKEA stores
MANILA, PHILIPPINES — The world’s biggest IKEA store arrived in the Philippines back in 2021, exciting Filipinos who’ve always wanted…
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Samsung creates epic interactive livestream experience for DeepScreen® Alive gameplay
LONDON, UK — Samsung Gaming Hub has turned the Piccadilly Lights into an interactive 3D livestream featuring two gaming influencers…
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ArtHelps and Jung von Matt break the silence in Ukraine by turning weapons into musical instruments
KYIV, UKRAINE — A new campaign from nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of…
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Gatorade No Sugar says ‘Water wasn’t made for this’ via Akcelo
SYDNEY, AUSTRALIA — Gatorade has launched a new brand positioning “Water wasn’t made for this.” The work is a powerful…
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A celebration of culture and connection: RMN, your hyper-local partner in Sinulog
CEBU, PHILIPPINES — The Sinulog Festival, held annually in Cebu City, Philippines, is a vibrant and colorful celebration that honors…
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Abbé Pierre’s legacy transcends time in ‘The Heirs’ by Fred & Farid Paris
PARIS, FRANCE — Amidst a backdrop of soaring inflation and escalating energy prices in France, Fondation Abbé Pierre, a renowned…
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Jollibee fans share stories behind their favorite Chickenjoy this holiday season
MANILA, PHILIPPINES — Jollibee’s latest campaign highlights the enduring appeal of Chickenjoy as a favored choice for fried chicken in…
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VML Philippines takes Tender Care’s message of protection further with ‘Unbox Their World’
MANILA, PHILIPPINES — Colgate-Palmolive’s Tender Care has just launched its newest campaign, “UNBOX THEIR WORLD.” The first major equity effort…
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Coca-Cola delivers holiday magic to everyone with bespoke AI-powered digital cards
MANILA, PHILIPPINES — Coca-Cola is sharing its iconic, festive brand assets so that anyone can design bespoke digital holiday cards…
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