Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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From Unbranded Menu’s victorious run to a Arctic-based summer paradise, here are our campaign picks this week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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‘Like a Magnum’ is never as good as the original, says Lola MullenLowe Madrid’s latest for the classic stick ice cream
LONDON, UK — Magnum, the classic stick ice cream born in 1989, is launching a new campaign that cleverly emphasizes…
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Publicis Groupe sends out personalized ‘thank you’ films to 100,000 of its employees
PARIS, FRANCE — After a year where Publicis Groupe achieved a lot of firsts – first on organicgrowth, first on…
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Hello bank! goes ‘online and better’ in new campaign by Marcel that underlines no compromises with the digital bank
PARIS, FRANCE — With the increasing digitalization of banking practices, online banking will increasingly become “THE” bank for independent customers…
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Midea turns Icelandic winter into a Hawaiian Paradise
KLEIFARVATN, ICELAND — At the end of December 2023, Iceland, known for its icy landscapes and long, cold winters, witnessed…
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Publicis•Poke and Renault UK imagine how cars play in the collective future
LONDON, UK — Publicis•Poke’s new work for Renault UK, “renault. rethink.” is a brand campaign asking the UK to rethink…
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A behind the scenes look at Leo Burnett’s Unbranded Menu and its 2023 awards streak
MANILA, PHILIPPINES — Philippine advertising is ever evolving, with more and more works not just displaying the dynamic creativity and…
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Duolingo offers buckets of Fried ‘Chicken’ in exchange for learning sessions during the holidays
TOKYO, JAPAN — Consistency is key when learning a language; that’s why Duolingo doesn’t spare any effort in reminding its learners to do their lessons…
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Singapore’s Land Transport Authority rolls out awareness campaign for electric vehicles with The Secret Little Agency
SINGAPORE — The Land Transport Authority (LTA) unveiled the first of a three-part series of films to demonstrate electric vehicles…
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La América gets Argentina’s biggest beer brand Quilmes to let customers pay what they want
BUENOS AIRES, ARGENTINA — The Argentine agency La América presents its new work for ABI and its local beer Quilmes.…
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McDonald’s likes a bargain in new poster-spilling ad by Leo Burnett UK, underlines great deals for the new year
LONDON, UK — This January, Leo Burnett and McDonald’s are taking the “Like Getting Your Money’s Worth?” platform to new heights – launching the “Money’s Worth Media” campaign with an oversized OOH ad,…
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DermapenWorld and Cutwater redefine skincare norms with ‘Nothing Routine’
MELBOURNE, AUSTRALIA — Skincare brand DermapenWorld and creative and media agency of record, Cutwater, have teamed together to launch an…
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Liseberg’s Peak Fear Experiment yields surprising results in the search for optimal recreational fear
GOTHENBURG, SWEDEN — The Peak Fear Experiment was an event at Liseberg Amusement Park in Sweden which took place on…
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