Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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This week’s top campaign picks take audiences to the distant past, a whole new universe, and inside a pot of kare-kare
MANILA, PHILIPPINES — Advertising is all about boldly going where your creativity takes you, and this week was no different.…
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Cannes Lions winner Thay Littichai directs tourism film for Thailand that underlines fostering a ‘Meaningful Relationship’
BANGKOK, THAILAND — The Tourism Authority of Thailand (TAT), together with top creative agency BBDO Bangkok, has just unveiled the…
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Pengu stars in electriclime’s new film for Riot Games, launching Teamfight Tactics mobile game in APAC
SINGAPORE — Production house electriclime° linked up with Riot Games to create a new film to celebrate the launch of…
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Gigil and Netflix gives Filipinos the Kare-Kare experience in 4D with Replacing Chef Chico activation
MANILA, PHILIPPINES — The weekend saw the emergence of a gigantic pot in the Palm Drive entrance of Glorietta mall…
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Fred & Farid Shanghai launches Guinness in China with ‘A Whole Universe,’ an astronomical visual feast
SHANGHAI, CHINA — There are briefs that one cannot turn down, like the one to introduce the most iconic beer…
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Pereira O’Dell’s grumps up Christmas with seasonal campaign for Midea America
NEW YORK, USA — Pereira O’Dell, creative agency of record for Midea, a major appliance manufacturer, is thrilled to share…
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Mandarin Oriental reopens with a tribute to Singapore’s iconic skyline through a symphony
SINGAPORE — The view from the most exclusive penthouse suite perched on the 23rd floor of the newly transformed Mandarin…
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Møllers becomes the master of puppets in director Marc Reisbig’s film
OSLO, NORWAY — The idea of children befriending their toys is a classic tale; so you better get a cute teddy…
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Cheil Worldwide restores another cultural site, dating back to the royal court ceremony 136 years ago
SEOUL, SOUTH KOREA — Cheil Worldwide virtually restored the Joseon Dynasty’s royal court ceremony held in Gyeongbokgung Palace 136 years…
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Our picks this week: A lot of music, witty promotions, and one very important voice to be heard
MANILA, PHILIPPINES — Adobo Magazine‘s campaign spotlights underline the works from across the globe that exude the best in creativity…
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Help illuminate the lives of Indian artisans with The Body Shop this festive season
MUMBAI, INDIA — For nearly five decades, The Body Shop has been synonymous with ethical gifting. Its gifts aren’t just…
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Sustainable living takes a twist as Göteborg Energi and Welcom urge Swedes to ‘do less for the climate’
GOTHENBURG, SWEDEN — At a time when the climate issue is at its peak worldwide, the Swedish energy company, energy…
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SB19 and Joshua Garcia wish Filipinos a Merry GCash
MANILA, PHILIPPINES — National heartthrob Joshua Garcia has joined forces with P-Pop sensations Pablo, Josh, Justin, Stell, and Ken in…
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