Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Italian rapper Marracash embodies authenticity through the vibrance of Milan in Adidas film by C41
MILAN, ITALY — The latest collaboration between Milan-based creative production company C41 and adidas Originals features the king of rap himself, Marracash. Directed by…
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Wieden+Kennedy Tokyo and Nike call on Gen Z to let go of the pressures of perfection
TOKYO, JAPAN — Gen Z in Japan are under a unique set of pressures. With today’s society offering them vast…
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The Revolver Club and Virtue Worldwide aid vinyl enthusiasts to ‘stick it to the man’
MUMBAI, INDIA — In a world where global vinyl sales have been steadily on the rise over the last decade,…
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Diehard cricket and rugby fans are the heart of this month’s best World Cup ads
MANILA, PHILIPPINES — Sports has never just been about the game itself. Anyone who has screamed and cheered with fellow…
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Jollibee unveils special Christmas campaign to bring joy to everyday moments
MANILA, PHILIPPINES — Christmas is the most wonderful time of the year as it brings forth a season of fun…
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Olay India highlights the importance of female STEM mentors
MUMBAI, INDIA — India boasts the world’s highest number of female STEM graduates at 43% yet only an estimated 14%…
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Thums Up’s World Cup 2023 campaign turns every doubter into a believer
MUMBAI, INDIA — Soda brand Thums Up and creative agency Ogilvy get Indian actor and film producer Shah Rukh Khan…
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World Smile Day sees Britannia Good Day and McCann Worldgroup India unveil cleft cookies
NEW DELHI, INDIA — This World Smile Day, creative agency McCann Worldgroup India has partnered with cookie brand Britannia Good…
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Idris Elba gets transported into an action-packed movie thanks to his Sky Cinema subscription
LONDON, UK — Subscription channel Sky Cinema has always brought movies to its viewers. Now, however, it has offered viewers the chance…
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Community and togetherness takes center stage in this week’s ad roundup
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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VaynerMedia creates over-the-top game show for Mountain Dew’s new watermelon flavor
SYDNEY, AUSTRALIA — To celebrate the launch of its long-awaited “Major Melon” flavor, Mountain Dew has partnered with VaynerMedia to create “Major Melon’s…
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Sunday Afternoon’s Canal uses art, design, film and AR to tell the story of the famed NYC street and culture
NEW YORK, USA — Sunday Afternoon, a women and BIPOC-owned creative company with a focus on brand design and artist management,…
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Tumi showcases new Alpha collections for fall season
HONG KONG — International travel and lifestyle brand TUMI is celebrating its beloved Alpha product assortment through an extension of…
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