Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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W7Worldwide champions TV’s relevance in the digital age
JEDDAH, SAUDI ARABIA — W7Worldwide, a renowned marketing communications consultancy agency, celebrated World Television Day with an ad championing television…
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Go Spiritual India and Approach Entertainment set out to provide an extension blanket donation project for North India winter
MUMBAI, INDIA — In an altruistic collaboration, Go Spiritual India, a benevolent spiritual organization, and Approach Entertainment, an acclaimed celebrity…
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Penny and Serviceplan amplify children’s voices in social awareness film ‘The Kids’
MUNICH, GERMANY — Climate change, inflation, war, societal division, and inequality – how we deal with these pressing issues influences…
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Melodies take flight in Singapore Airlines’ stop-motion ad created by TBWA\Singapore
SINGAPORE — Singapore Airlines (SIA) has unveiled a new stop-motion animation on Instagram, Facebook, LinkedIn, and YouTube, capturing the essence…
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John Jacobs’s new spot by Talented Agency celebrates the rich lives behind the fashion
BANGALORE, INDIA — John Jacobs, a contemporary eye-fashion brand, known for weaving impactful narratives, is all set to release its first-ever brand…
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WWF and C41 put wildlife conservation at the heart of this holiday campaign
MILAN, ITALY — Accenture Song and C41 recently launched the campaign for the WWF Conservation Collection. Rather than the ordinary Christmas jumpers we are all used to, the…
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Oatside fans step up to declare their love for the oat milk in Rabbit’s Tale latest campaign
BANGKOK, THAILAND — Oatside, a Singaporean oat milk brand, has recently launched in Thailand and has gained phenomenal popularity due to…
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Kimberly-Clark partners with Elmwood Singapore to normalize the difficult topic of male adult bladder leakage
SINGAPORE — 1 in 2 Aussie men aged 45+ experience some form of bladder leakage. With this insight, Kimberly-Clark engaged…
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This week’s round of campaigns invites you to go off the wall, embrace the toughest challenges, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Fred & Farid Shanghai’s ‘Face The North Face’ campaign embraces the freezing outdoors and all its challenges
SHANGHAI, CHINA — The iconic outdoor brand, The North Face, has unveiled its latest campaign, “Face The North Face (直面北面),”…
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GrabAds and Media Bank Inc. put the spotlight on Japan’s hidden gems in extended collaboration
SINGAPORE — GrabAds, Grab’s advertising arm, and Media Bank Inc. (MediaBank), a Japanese digital marketing solutions provider, announced the next…
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SMU empowers students to tell engaging stories with AI tools for Singtel with Publicis Singapore
SINGAPORE — Using as many as five Artificial Intelligence (AI) tools, 37 undergraduates from Singapore Management University (SMU) created engaging…
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