Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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The Dissolving Bottle by BBDO Guerrero debuts in Germany and Europe
MANILA, PHILIPPINES — Creative agency BBDO Guerrero’s award-winning product design, The Dissolving Bottle, is now available for purchase in Germany…
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Ogilvy gets China’s generation of elders up and moving in ‘Morning Shanghai’ project
SHANGHAI, CHINA — In 2021, Ogilvy Shanghai introduced the Care Codes initiative, aimed at helping the elderly connect with the digital world. Building…
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Where sound strikes to scare: Spotify asks ‘Narinig Mo Ba?’
MANILA, PHILIPPINES — By six o’clock, I was not sure whether to proceed through the grounds of the venue —…
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Vital causes shine in this week’s ad picks, from LGBTQ+ rights to breast cancer awareness
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Drag Race PH Season 2 winning queen Captivating Katkat champions LGBTQIA couples with Right to Care Card
MANILA, PHILIPPINES — Captivating Katkat, one of the most prominent drag queens in the country, is using her platform to…
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AGEasy by Antara celebrates that youthful spirit within senior vitality in heartwarming spot
NEW DELHI, INDIA — AGEasy by Antara, a pioneering platform dedicated to enhancing the well-being of seniors through health and…
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Dwight Ramos gets featured in the NBA’s tip-off campaign, ‘Everyone’s Game’
MANILA, PHILIPPINES — The NBA debuted its 2023-24 season tip-off brand campaign, “Everyone’s Game,” which is now streaming across all NBA social platforms and on…
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VMLY&R unleashes Yunni, the fluffy face of TM’s game-changing Unifi convergence plan
MALAYSIA – Global brand and customer experience agency VMLY&R Malaysia has launched a new campaign for Telekom Malaysia’s (TM) Unifi…
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Gentle Monster unveils 2024 Optical Collection with themed campaign and unconventional pop-up spaces
SEOUL, KOREA — Luxury eyewear brand Gentle Monster presents the 2024 Optical Collection. Experience the unique line of eyewear, highlighted…
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Electrolux Romania recreates Danube Delta’s most popular dish, but with ingredients that never expire
GOLIN, ROMANIA — A soup made of ingredients that do not expire even after hundreds of years is how Electrolux…
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BMB and Breast Cancer Now offer a glimpse into the lives of secondary breast cancer patients
LONDON, UK — Creative agency BMB has created a short film exploring what life is like for those who are…
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Nissan India’s unprecedented integration with Zomato enhances brand visibility during World Cup
MUMBAI, INDIA — As cricket fever sweeps across India during the ICC Cricket World Cup, automobile brand Nissan India embarked…
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Gen Z Gaming enthusiasts reach new heights with ‘Intel Gamer Days X Dentsu Gaming X StreamO’
MUMBAI, INDIA — Intel, in association with Dentsu Gaming and StreamO, India’s first live-stream sponsorship bazaar where brands meet live-streamers…
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