Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Our picks this week: A lot of music, witty promotions, and one very important voice to be heard
MANILA, PHILIPPINES — Adobo Magazine‘s campaign spotlights underline the works from across the globe that exude the best in creativity…
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Help illuminate the lives of Indian artisans with The Body Shop this festive season
MUMBAI, INDIA — For nearly five decades, The Body Shop has been synonymous with ethical gifting. Its gifts aren’t just…
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Sustainable living takes a twist as Göteborg Energi and Welcom urge Swedes to ‘do less for the climate’
GOTHENBURG, SWEDEN — At a time when the climate issue is at its peak worldwide, the Swedish energy company, energy…
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SB19 and Joshua Garcia wish Filipinos a Merry GCash
MANILA, PHILIPPINES — National heartthrob Joshua Garcia has joined forces with P-Pop sensations Pablo, Josh, Justin, Stell, and Ken in…
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‘Beige or Gage?’ asks Gage Roads in new tongue-in-cheek campaign by Hypnosis
PERTH, AUSTRALIA — With tongue firmly in cheek, Gage Roads Brew Co and Hypnosis Creative Agency are taking a crafty crack at the sea of the same…
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Dua Lipa rocks the Puma Palermo in living ‘the sweet life’ in new fashion campaign
MANILA, PHILIPPINES — PUMA continues its ongoing celebration of the classic Palermo sneaker. For the latest chapter of the first-ever Palermo…
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W7Worldwide champions TV’s relevance in the digital age
JEDDAH, SAUDI ARABIA — W7Worldwide, a renowned marketing communications consultancy agency, celebrated World Television Day with an ad championing television…
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Go Spiritual India and Approach Entertainment set out to provide an extension blanket donation project for North India winter
MUMBAI, INDIA — In an altruistic collaboration, Go Spiritual India, a benevolent spiritual organization, and Approach Entertainment, an acclaimed celebrity…
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Penny and Serviceplan amplify children’s voices in social awareness film ‘The Kids’
MUNICH, GERMANY — Climate change, inflation, war, societal division, and inequality – how we deal with these pressing issues influences…
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Melodies take flight in Singapore Airlines’ stop-motion ad created by TBWA\Singapore
SINGAPORE — Singapore Airlines (SIA) has unveiled a new stop-motion animation on Instagram, Facebook, LinkedIn, and YouTube, capturing the essence…
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John Jacobs’s new spot by Talented Agency celebrates the rich lives behind the fashion
BANGALORE, INDIA — John Jacobs, a contemporary eye-fashion brand, known for weaving impactful narratives, is all set to release its first-ever brand…
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WWF and C41 put wildlife conservation at the heart of this holiday campaign
MILAN, ITALY — Accenture Song and C41 recently launched the campaign for the WWF Conservation Collection. Rather than the ordinary Christmas jumpers we are all used to, the…
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Oatside fans step up to declare their love for the oat milk in Rabbit’s Tale latest campaign
BANGKOK, THAILAND — Oatside, a Singaporean oat milk brand, has recently launched in Thailand and has gained phenomenal popularity due to…
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