Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Distillery drums up a beat to encourage vigilance amongst Singpass users
SINGAPORE — Global content creation company distillery has teamed up with the Government Technology Agency (GovTech) on a public education…
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MullenLowe Singapore and Factory01’s Un create zany brand films for Prism+
SINGAPORE — After a strong showing at multiple awards festivals, namely LIA, D&AD, OneShow and Cannes this year, award-winning director…
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Dentsu India celebrates Chandrayaan-3 landing on the moon
MUMBAI, INDIA — Creative agency Dentsu India congratulated the Indian Space Research Organization (ISRO) for the successful soft-landing of Chandrayaan-3…
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KFC Thailand’s newest meal option is here to rescue Thai lunchtime
BANGKOK, THAILAND — Traditionally, lunchtime around the world is taken by employees as a means to pause, refuel, and reflect…
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KFC Singapore’s Zinger Double Down adds a fitness twist as it returns with a new interactive workout wall
SINGAPORE — KFC, renowned for its finger-lickin’ good chicken, is excited to announce the eagerly anticipated return of the KFC…
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Lay’s spices things up with new flavors from Korea, America, and Mexico
MANILA, PHILIPPINES — The renowned chips brand, Lay’s, has reinvigorated the snacking experience, offering a thrilling global taste expedition with…
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Wolff Olins spreads message of optimism with LG Electronics’ renewed brand identity
NEW YORK, USA — LG Electronics has unveiled its brand-new campaign globally, embarking on various brand reinvention initiatives, in partnership…
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HSBC makes meta-breaking statement on ‘future money’ with MSL Hong Kong
HONG KONG — Despite credit cards, mortgages, and student loans being an extremely common occurrence, Hong Kong’s people have a…
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Smart and Gigil light up the town for the FIBA World Cup by transforming the MOA globe into a giant basketball
MANILA, PHILIPPINES — The Philippines is a basketball nation, and the population lives and breathes the game. In order to…
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This week, KFC campaigns shine, veggies become one-of-a-kind instruments, and SB19 teams up with The Juans
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Hornbach invites you to make the most of every square meter in this cheeky film by HeimatTBWA\
BERLIN, GERMANY — With affordable living space shrinking every year, it’s becoming evident that we all need to get more…
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Wieden+Kennedy Tokyo encourages the world to ‘live delicious’ in upbeat K-pop-inspired Bibigo ad
TOKYO, JAPAN — Korea’s largest food brand, bibigo, launches its new global campaign encouraging the world to “Live Delicious.” The campaign…
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FabriCare by D’Decor debuts with star-studded spot by 82.5 Communications, starring Bollywood icons
MUMBAI, INDIA — For over two decades, D’Decor has earned a reputation of being one of the biggest names in the…
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