BANGKOK, THAILAND — When it comes to featuring running scenes, Forrest Gump is one of the most famous motion pictures for movie buffs. In the Thai entertainment industry, the coming-of-age romantic movie Fan Chan (My Girl) also won the hearts of audiences back in 2003.
Like Forrest Gump, Fan Chan also has an iconic running scene at the end, showing the friendship and adolescent love between two neighbors. The boy (Jim) tries to run after but is unsuccessful in catching his girlfriend (Nina), who is moving home.
What if we can recreate the end of this scene?
Titled “THE RERUN: A Second Chance to Say Goodbye”, GREYnJ UNITED Bangkok has produced a parody film, remaking a “new memory” of the end scene with the thought – What if Jim wore high-performance sandals like VING? The two-and-a-half-minute online film adopts a plot twist technique in the storyline to seamlessly immerse the benefits of wearing this product.
“In the online world where the rise of content is remarkable, good storytelling with shared experiences between the brand and audiences is key in grabbing attention and standing out in a sea of content,” said Sompat Trisadikun, Chief Creative Officer at GREYnJ UNITED Bangkok.
Campaign name: The RERUN: A Second Chance to Say Goodbye
Client credits: VING
Agency: GREYnJ UNITED Bangkok
Chief Operating Officer: Kanokkorn Seehapan
Chief Creative Officer: Sompat Trisadikun
Creative Director: Charnpanu Suchaxaya/Thiti Boonkerd
Art Director: Atisak waiprib/Teerawat Kraiarb
Copywriter: Thana Chaninprasert
Head of Strategy and Media: Navinda Kittisubkul
Strategic Planner: Jidapa Tansutat
Digital Media Director: Nattiwan Chanamongkol
Digital Media Planner: Pornpimol Silasamsee
Account Management Director: Vorawan Kaewket
Account Manager: Pornpimon Pookayaporn
Agency Producer: Ruangkanjana Aiamrit