Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Latto delivers a bangin’ remix for Wingstop’s new Lemon Herb flavor with 72andSunny
CALIFORNIA, USA — Wingstop, the fast casual chicken brand, specializing in iconic flavors, kicked off a new collaboration and campaign…
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The iconic McNuggets gets the celebration it deserves for its 40th birthday
HONG KONG — Over the past 40 years, McDonald’s Chicken McNuggets have earned its place in pop culture: Usain Bolt…
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Globe spotlights online safety in creative call for sim registration
MANILA, PHILIPPINES — As the July 25 deadline nears, Globe has launched a creative campaign that emphasizes the need for consumers to comply with the SIM Registration Act to…
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This week’s best ads bring you space-ready chicken, a musical tour of Singapore, and queer joy in sports
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Sony calls on TikTokers to showcase their creativity in the ‘Tell Me Without Telling Me’ challenge
MANILA, PHILIPPINES — This July, TikTok has called on content creators to grab the chance to win their own pair…
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LAQO and Bruketa&Žinić&Grey’s metaverse museum pokes fun at outdated insurance practices
ZAGREB, CROATIA — The LAQO Metaverse Insurance Museum is the first of a kind in the world, located on the Decentraland…
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Soursop and Nike champion queer joy and inclusivity in sport
AMSTERDAM, NETHERLANDS — Amsterdam-based creative agency Soursop’s latest work for Nike has underscored that Pride is for life, not just for June, in a joyful social campaign that celebrates both the pivotal…
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Milo launches augmented reality filter Digi Dash to get more kids into sports
MANILA, PHILIPPINES — The pandemic has undeniably ushered in unprecedented digital penetration, making almost everyone in the family spend more…
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St Luke’s fun campaign for Heathrow underlines that holidays begin at the airport, not at the destination
LONDON, UK — Heathrow is encouraging travellers to begin their holiday at the airport before they even step on the…
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Honne introduces listeners to the beauty of Singapore through music, in partnership with Singapore Tourism Board
SINGAPORE — Singapore Tourism Board (STB) has partnered with Warner Music Singapore and hit English alt-pop duo HONNE to create “inside-out in…
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Wolf Bkk sends CP Chicken on a journey to space
BANGKOK, THAILAND — CP, a world-leading food brand, wants to raise consumers’ awareness about chicken safety standards. This time, Wolf…
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PVR Inox dares movie-goers to watch Insidious in the cinema alone with terrifying challenge
GURUGRAM, INDIA — Advertising and branded content uses many emotions to engage consumers. Fear is one of them. Brands have used…
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Paraguay Sin Basura raises awareness on excessive use of plastic this July with Oniria TBWA
ASUNCION, PARAGUAY — Fundación Paraguay Sin Basura presents the “July Without Plastic” campaign, led by Oniria TBWA, with the aim of…
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