Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Kathryn Bernardo steps into her spiciest role yet with KFC
MANILA, PHILIPPINES — Filipino actress and model Kathryn Bernardo transformed from Box Office Queen to the Queen of Spicy in…
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C41 explores community and the creative spirit with a Rhove and Spotify collaboration
MILAN, ITALY — In an intimate and compelling mini-documentary, production company C41, in collaboration with Spotify, has unveiled a captivating urban portrait…
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Levi’s mannequins take over malls and hotspots in unique experiential activation
MUMBAI, INDIA — Iconic denim and lifestyle Brand Levi’s recently launched its new seasonal campaign “For Now, For A Lifetime”…
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Italian rapper Marracash embodies authenticity through the vibrance of Milan in Adidas film by C41
MILAN, ITALY — The latest collaboration between Milan-based creative production company C41 and adidas Originals features the king of rap himself, Marracash. Directed by…
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Wieden+Kennedy Tokyo and Nike call on Gen Z to let go of the pressures of perfection
TOKYO, JAPAN — Gen Z in Japan are under a unique set of pressures. With today’s society offering them vast…
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The Revolver Club and Virtue Worldwide aid vinyl enthusiasts to ‘stick it to the man’
MUMBAI, INDIA — In a world where global vinyl sales have been steadily on the rise over the last decade,…
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Diehard cricket and rugby fans are the heart of this month’s best World Cup ads
MANILA, PHILIPPINES — Sports has never just been about the game itself. Anyone who has screamed and cheered with fellow…
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Jollibee unveils special Christmas campaign to bring joy to everyday moments
MANILA, PHILIPPINES — Christmas is the most wonderful time of the year as it brings forth a season of fun…
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Olay India highlights the importance of female STEM mentors
MUMBAI, INDIA — India boasts the world’s highest number of female STEM graduates at 43% yet only an estimated 14%…
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Thums Up’s World Cup 2023 campaign turns every doubter into a believer
MUMBAI, INDIA — Soda brand Thums Up and creative agency Ogilvy get Indian actor and film producer Shah Rukh Khan…
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World Smile Day sees Britannia Good Day and McCann Worldgroup India unveil cleft cookies
NEW DELHI, INDIA — This World Smile Day, creative agency McCann Worldgroup India has partnered with cookie brand Britannia Good…
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Idris Elba gets transported into an action-packed movie thanks to his Sky Cinema subscription
LONDON, UK — Subscription channel Sky Cinema has always brought movies to its viewers. Now, however, it has offered viewers the chance…
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Community and togetherness takes center stage in this week’s ad roundup
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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