Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Bukas redefines what it means to be ‘walang hiyang estudyante’
MANILA, PHILIPPINES — Bukas, the tech-enabled education financing platform under its parent company ErudiFi, has consistently advocated for students who…
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Greenpeace calls for Plastics Treaty to be set in ‘black and white’ Treaty must reduce corporate plastic production
MANDALUYONG, PHILIPPINES — In celebration of Plastic Free July, Greenpeace Philippines has pushed for a strong and ambitious Global Plastics…
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Check out this week’s best ad moments — a DIY birthday song, a duet between generations, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Overnight trials for a potential home are now possible thanks to Gigil and Profriends
MANILA, PHILIPPINES — Independent ad agency GIGIL has partnered with real estate company Profriends to host the first-ever free overnight house trial…
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180 Amsterdam ECD Katrina Encanto on ‘why we need our girls on the pitch’
AMSTERDAM, NETHERLANDS — As a former football player and a Filipina herself, 180 Amsterdam Executive Creative Director Katrina Encanto reflected…
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Claxon unveils first campaign for Australian Society of Plastic Surgeons, introducing the ‘Master Crafters’
GOLD COAST, AUSTRALIA — Australia’s leading society for specialist plastic surgeons, the Australian Society of Plastic Surgeons (ASPS), has launched…
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Skyn’s advocates for safe sex in an action-packed adventure by UltraSuperNew Tokyo
TOKYO, JAPAN — SKYN‘s summer campaign, “No SKYN, No Love,” takes a Mission Impossible approach to deliver an essential message…
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Volkswagen uses AI to reunite late legendary singer with her daughter in a duet
SÃO PAULO, BRAZIL — A campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest…
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Thanks to Ogilvy and Cadbury, you can add the perfect personal touch to make birthdays even more special
MUMBAI, INDIA — Cadbury Celebrations, India’s most loved chocolate gifting brand, is making birthdays even more special with its latest campaign.…
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Coca-Cola presents Win Metawin as first-ever ASEAN brand ambassador for ‘A Recipe for Magic’ in Asia
MANILA, PHILIPPINES — Get ready for pure enchantment, as Coca-Cola unveils Win Metawin – Asian superstar, actor, and model –…
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An all-out celebration of McNuggets, a metaverse insurance museum, and more showstopping ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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New Holland champions authentic partnerships with rural Australians in Enigma-crafted campaign
SIDNEY, AUSTRALIA — Full-service Indie Enigma has launched a fully integrated national campaign for global equipment manufacturer New Holland. This…
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AXA’s new corporate chapter poses the question: ‘Why should being a woman be a risk?’
MANILA, PHILIPPINES — Our world is confronted with new interconnected and often unpredictable risks creating an uncertain future for everyone.…
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