Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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The Region of Valencia teams up with Serviceplan Spain to launch immersive tourism campaign
BARCELONA, SPAIN — New technologies, artificial intelligence, virtual friends, and increasingly immersive video games are taking us further and further…
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Samsung Electronics rolls out ‘Bespoke Rugs’ by Cheil Worldwide to make sure big purchases can fit in small homes
SEOUL, SOUTH KOREA — Samsung Electronics promotes its lineup of BESPOKE home appliances with a limited edition of rugs specially designed in…
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HSBC Credit Card teams up with Wunderman Thompson to elevate rewards to new heights
SINGAPORE — HSBC Credit Card and Wunderman Thompson have unveiled the first-of-its-kind RewardCash Red Hot Auction. With over 300 participants, this unique event is…
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The Juans and SB19 unite for TM’s first-ever anthem
MANILA, PHILIPPINES — Since their successful music collaboration for TM FunPasko in 2020 and 2021, and the heartwarming hit Push…
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Chimp&z and PayU use AI imagery to bring people together
MUMBAI, INDIA — Payment and business solutions company PayU has launched an enthralling Independence Day campaign #FreedomOfPayment that resonates with…
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Tributes to women’s football, KFC Thailand’s viral fashion accessory, and more ads that stood out this week
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Cutwater and Intuity Medical hilariously prove that blood sugar monitoring has never been easier
FREMONT, USA — Intuity Medical, a medical technology company with the mission to simplify diabetes management, and creative and media…
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BBDO Guerrero spotlights Anne Curtis and how she’s able to do more with BPI
MANILA, PHILIPPINES — With Filipino consumers becoming more conscious about financial literacy, finding the right bank that supports their goals…
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A new reveal film for Call of Duty: Modern Warfare III announces the return of the franchise’s most infamous villain, Makarov
MANILA, PHILIPPINES — Call of Duty: Modern Warfare III, the next blockbuster release in the critically-acclaimed Modern Warfare series, is…
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Itaú Unibanco and Galeria.ag use AI to celebrate women’s soccer as it should have been
SÃO PAULO, BRAZIL — To pay tribute to women’s football athletes of today and yesterday, Itaú Unibanco, sponsor of all Brazilian national soccer teams, has focused its latest ad campaign on…
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Angel One taps Prodigious and Publicis to ignite excitement for smart investing in India
MUMBAI, INDIA — Fintech company Angel One has set the stage for an investing revolution with the launch of its…
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L’Oréal Professionnel takes its first steps into the metaverse with Odyssea
SINGAPORE — Global professional hair care brand L’Oréal Professionnel, accompanied by its agency OK C’EST COOL, has launched a new drop “Odyssea,”…
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Nike and WKSH feature Chinese football star Wang Shuang to spotlight the power of today’s women footballers
SHANGHAI, CHINA — Nike, together with its long-term creative partner Wieden+Kennedy Shanghai, launched a series of football campaigns, including two…
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