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Tributes to women’s football, KFC Thailand’s viral fashion accessory, and more ads that stood out this week

MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.

From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:

Let your heart lead you to the pitch

Chinese footballer Wang Shuang is the star of Wieden+Kennedy Shanghai’s campaign for Nike. With two vibrant and inspiring animated films portraying her journey and love for the sport and a large-scale printed mural that turns into a light show at night, the campaign doesn’t shine a spotlight on the prowess of Wang Shuang. Rather, it’s a love letter to football as a sport and the future generations of equally passionate and determined women footballers.

KFC’s new “bucket” becomes an instant hit 

Already known across the globe for its delicious buckets of fried chicken, KFC Thailand doubled down on its brand identity by taking that iconic bucket and turning it into a must-have fashion accessory. In its latest campaign, the fast food chain gave out a free bucket hat — with KFC’s classic red-and-white look — with every purchase of the Porjai Bucket Menu. This resulted in thousands of customers posting their bucket hat looks on their socials and turning the promo into a viral moment.

What women’s football should have always been

It wasn’t until the ‘80s that Brazilian women were allowed to pursue their athletic dreams. But what if that wasn’t the case? What if women always had access to the sports opportunities they deserve? To explore what women’s football could have been without gender-discriminating laws in place, Itaú Unibanco and Galeria.ag generated pieces honoring the pioneers of women’s football in the country and all the possible feats and milestones Brazil could have seen if they were never barred from their athletic dreams and pursuits.

Time to don hairstyles that scream underwater chic

L’Oréal Professionnel continues its venture into the metaverse with five showstopping hairstyles in its new drop “Odyssea.” The five wonderfully eccentric cuts in this campaign by OK C’EST COOL are all inspired by the beauty of the underwater world — from lustrous locks that resemble waves to structured styles reminiscent of stunning coral reefs. The unique styles represent the brand’s commitment to not just creativity and a strong sense of identity in the online space, but also to hair diversity and inclusivity.

When reality washes up on our shores

In Greenpeace Philippines’ latest campaign for Plastic Free July, photographers in the country capture black and white photos of sea life on the shores of the Philippines. But, capturing the harrowing truth of plastic pollution in the country’s waters, a closer look at the photo series show that these aren’t actually animals. Rather, they’re plastic waste shaped to be life-size replicas of the countless creatures that have lost their lives to the pollution of marine ecosystems. 

Here’s a look back at adobo Magazine’s weekly campaign picks. 

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