Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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TikTok kicks off biggest FoodFest campaign, amplifies Filipinos’ culinary diversity
MANILA, PHILIPPINES — TikTok, the leading destination for short-form mobile videos, has launched its biggest #FoodFestOnTikTok campaign in Southeast Asia,…
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Netflix unveils Extraction 2 in the Philippines with a blown apart billboard along EDSA
MANILA, PHILIPPINES — Right after Hollywood royalty Chris Hemsworth announced that he would be visiting the Philippines for the premiere…
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Sun Life asks, ‘Are you truly free?’ in new campaign for Financial Independence Month
MANILA, PHILIPPINES — In time with the Philippines’ celebration of its independence this June, Sun Life of Canada (Philippines), Inc.…
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BoAt partners with Digitas India to launch ‘Break Through Music’ campaign on World Music Day
NEW DELHI, INDIA — India has a population of 1.4 billion, and with so many people, there is no shortage of…
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Menabrea showcases the Alpines in illustrated campaign from BMB as the beer of choice to ‘enjoy in high places’
LONDON, UK — Italian premium beer brand Menabrea is marking the launch of its new campaign across the UK with an…
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Smart pivots to Live More Today with empowering message
MANILA, PHILIPPINES — Telco giant and the country’s fastest mobile network provider Smart Communications has launched its latest tagline that…
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Coca-Cola holds Special Olympics in Berlin, launches ‘Your Support is Real Magic’ campaign with Grey
LONDON, UK – Grey launches the “Your Support is Real Magic” campaign for Coca-Cola to spark attention and generate support for…
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Marcel returns to Cannes now that it’s ‘Ok to talk about AI’
PARIS, FRANCE — Six years ago, at Cannes International Festival of Creativity 2017, Publicis Groupe (Euronext Paris FR0000130577, CAC 40)…
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TBWA\Singapore ends awkwardness with humor in public education campaign for SG Enable
SINGAPORE – SG Enable launches “UnAwkward,” an 80-second film aimed at raising awareness of social barriers for persons with disabilities…
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Musti Group celebrates Helsinki Pride Month by changing up national icon ‘Tom of Finland’ with our beloved pets
HELSINKI, FINLAND – The Finnish petcare brand Musti Group celebrates Helsinki Pride Week with a unique twist on the iconic Tom…
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Legacies are built by those who see beyond, says UOB Private Bank and BBH Singapore
SINGAPORE — UOB Private Bank has just launched a short film that showcases the power of a long-term vision and generational legacy produced by creative agency BBH Singapore. In…
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BNP Paribas and Sid Lee commemorate 50 years of partnership with the French Open
PARIS, FRANCE—– The story began in 1973, with a desire to support the ambitions of the FFT (French Federation of…
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MBCS brings viral sensations to all-new Maggi instant noodles
KUALA LUMPUR, MALAYSIA — Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released its latest campaign…
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