Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Tata Tigor celebrates Father’s Day with ‘The Special First Drive’ campaign
MUMBAI, INDIA — Tata Tigor launched a heartwarming campaign in celebration of Father’s Day. “The Special First Drive,” captures the…
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Merkle bridges inspiration and creation together for Lenovo’s next-generation ThinkStation
SINGAPORE — Dentsu’s leading data-driven customer experience management (CXM) agency, Merkle, has created a landmark global campaign launch, “THINK ANYTHING. MAKE…
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Vivo launches AI-powered communication cards for people with autism
SAO PAULO, BRAZIL – There are 2 million people with autism in Brazil who have difficulty in communicating with their families and, consequently,…
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Petcare leader, Hartz, shows ‘Unconditional Love’ for furry friends in latest campaign
SAN FRANCISCO, USA — Petcare brand Hartz and creative and media agency of record, Cutwater, with offices in San Francisco…
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Moderna Japan and Grey Tokyo gift back lost moments of youth that Covid-19 stole
TOKYO, JAPAN — Pharmaceutical and biotechnology company Moderna Japan has launched the “SAVE YOUR HOPE PROJECT,” which brings back the lost…
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This week’s campaign faves urge you to find the drama in everything, dance with NewJeans, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Degree empowers movers with nonstop protection and Crash Ads innovation
LONDON, UK — Degree, also known as Sure in the UK and Rexona in the rest of the world, believes…
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Serviceplan Bubble unveils the DNA of game changers O2’s first brand book
HAMBURG, GERMANY — The new CAN DO DECODED brand book by telecommunications company O2 and creative agency Serviceplan Bubble answers the…
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BMB and LTA launch The Tennisables to engage more kids in sport
LONDON, UK — LTA, the national governing body of tennis in Great Britain, has unveiled its new integrated advertising and…
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McDonald’s launches NewJeans Chicken Dance Campaign in 10 Asian markets
MANILA, PHILIPPINES — McDonald’s has launched a special campaign with Gen Z icons, NewJeans. Last June 01, McDonald’s unveiled the…
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Pernod Ricard and Edukasyon.ph promote responsible drinking among young Filipinos with Drink More Water campaign
MANILA, PHILIPPINES — Premium spirits company Pernod Ricard has expanded its digital campaign “Drink More Water” across Asia and has launched…
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Eze Perfumes new fragrance range is all about individuality, diversity, and inclusion
MUMBAI, INDIA — Eze Perfumes, the first D2C perfume brand from the house of Sawai Fragrances, has unveiled an innovative…
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Ataboy’s A Portrait Of An Athlete series salutes the art of athleticism
NEW YORK, USA — Following a banner year with the addition of Executive Producer Cameron Gray, a collaboration with Brooklyn-based…
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