Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Ant & Dec are TUI’s new happiness ambassadors in Leo Burnett UK and Mitre Studios campaign
LONDON, UK — In TUI’s latest social-first campaign under the Live Happy brand platform, Ant & Dec are recruited as…
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DOT unveils new tourism campaign ‘Love the Philippines’
MANILA, Philippines — On the celebration of the golden year of the Department of Tourism (DOT), President Ferdinand Marcos, Jr.,…
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Skittles, Gay Times, Queer Britain and Getty Images join forces to launch the ‘Queer Joy’ exhibit in London
LONDON, UK — As part of its ongoing support and work in the queer community SKITTLES® has once again joined forces with GAY TIMES, Queer…
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Shangri-La The Fort and Kerry Sports Manila celebrate Global Wellness Day with #DanceMagenta
MANILA, PHILIPPINES — In celebration of Global Wellness Day, Kerry Sports Manila, and Shangri-La The Fort, Manila teamed up to give its guests…
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It takes a village to lighten the load for women, particularly moms, in Maltesers’ ‘Motherlover’ campaign
LONDON, UK — MALTESERS has launched its new “Motherlover” campaign, continuing the brand’s long-standing commitment to lighten the load for women, using the power of laughter and togetherness. This year, the “Motherlover” campaign uses the iconic MALTESERS brand platform…
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New Media Team launches recruitment campaign on Tinder in the search for talented creatives to connect (and work) with
BALKANS — True love might be found on Tinder but how about real jobs? Over the past month, several unusual profiles have…
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Sportswear brand On honors the inspiring story of Dominic Lokinyomo Lobalu at Cannes Lions with powerful documentary
ZURICH, SWITZERLAND — Marking its world premiere at the Cannes Lions International Festival of Creativity, Swiss sportswear brand On has launched…
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Propel Manila and Pride@Tech empower trans Filipinos with gender-affirming documentation
MANILA, PHILIPPINES — Propel Manila and Pride@Tech are providing documentation for trans Filipinos and Filipinas that aligns with their gender…
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McCann Worldgroup Southwest Asia and Dave Meyers showcase the whimsical world of Shangri-La’s hotel fantasy
SINGAPORE — McCann Worldgroup Southeast Asia, together with GRAMMY® award-winning film Director Dave Meyers, has been appointed to bring Shangri-La‘s…
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Heineken says it doesn’t matter if you misspell the brand, as long as you have a good time
AMSTERDAM, NETHERLANDS — Heineken® is turning 150. The perfect time to talk about a brand’s heritage and honor its history, no?…
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This week’s powerful advertising courtesy of a blown-apart billboard, a special first car ride, and a call to embrace disabilities
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Print ads for energy company Fortum showcase people’s desperate cooling hacks amidst heat wave in Europe
HELSINKI, FINLAND — Where there’s heat there’s a way. As heat waves crash in Europe, people are doing whatever it…
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MullenLowe Treyna’s Roman Olivarez curates YouTube playlist of Cannes Lions 2023 Grand Prix-winning campaigns
CANNES, FRANCE — Roman Olivarez, Executive Creative Director of MullenLowe Treyna, has taken the initiative to compile a comprehensive YouTube…
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