Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Eze Perfumes new fragrance range is all about individuality, diversity, and inclusion
MUMBAI, INDIA — Eze Perfumes, the first D2C perfume brand from the house of Sawai Fragrances, has unveiled an innovative…
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Ataboy’s A Portrait Of An Athlete series salutes the art of athleticism
NEW YORK, USA — Following a banner year with the addition of Executive Producer Cameron Gray, a collaboration with Brooklyn-based…
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Checkpoint Theatre and BBH Singapore unveil instant story generator that tells the drama within everyday objects
SINGAPORE — Checkpoint Theatre, a Singaporean theatre company committed to telling original Singaporean stories, has entered the weird and quirky…
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True stories of Overseas Filipinos shine in global spotlight, in time for PH Independence Day
MANILA, PHILIPPINES — True stories of successful Overseas Filipinos are making the rounds globally, in time for Independence Day in…
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Garden Grubs reunite in Sportsbet’s drama-filled adventure
AUSTRALIA — The East Garden Grubs are back to full strength after being reunited with their kidnapped skipper in Sportsbet’s…
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Morrama and Batch.Works launch Kibu, customizable kids headphones with circular economy principles
LONDON, UK — Award-winning industrial design and innovation consultancy Morrama has revealed a collaborative project with circular manufacturing company Batch.Works:…
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Adam&eveDDB’s campaign for Schmackos certifies dogs by giving them treats
SYDNEY, AUSTRALIA — To reintroduce Australian dog treat Schmackos to a new generation of dog owners who have grown with the brand’s famous…
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Journey to the center of Kellogg’s Cruncy Nut bowl with Leo Burnett and What Willy Cook
LONDON, UK — Cereal breakfast food company Kellogg has partnered with foodie influencer What Willy Cook to introduce an official…
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Spill literal tea with drag queens, peek into what makes a miracle, and more with our favorite ads from the week
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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The North Face and Mother invite you to answer the call of adventure this summer
SHANGHAI, CHINA — Activewear and outdoor sports gear brand The North Face has launched an action-packed campaign for China, the first…
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Brahma and Who Are You revive defunct Ukrainian football club
SÃO PAULO, BRAZIL — Since 1953, Brahma beer has been the leading partner of Brazilian football. It was there when Brazil…
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Myntra and Talented Agency create Adarsh Balak billboards that feel more like graffiti and less like ads
NEW DELHI, INDIA — Adarsh Balak entered meme subculture over half a decade ago when Priyesh Trivedi resurrected the protagonist…
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Grab today by the can, urges Nescafé and Publicis Worldwide
LONDON, UK — Coffee brand NESCAFÉ has launched its latest product line across Europe. NESCAFÉ Barista Style is a coffee…
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