Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Ogilvy’s Reed Collins reveals his top 10 Cannes Lions contenders from APAC
HONG KONG — The Cannes Lions International Festival of Creativity stands as a pinnacle event within the advertising industry, showcasing…
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Trucss zeroes in on the deadly kidney problems trans women face in Brazil with Africa Creative
BRAZIL, SOUTH AMERICA — Brazil is the country that kills the most trans women in the world. Since most of them…
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Giga! and Grey Group Singapore embrace generosity in 4th anniversary campaign
SINGAPORE — Celebrating its fourth year, digital mobile service provided giga! has announced its highly anticipated 4th-anniversary campaign, “Feeling Good.”…
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Watch this skater girl circle a McDonald’s Ride-Thru for a heart-fluttering reason
MANILA, PHILIPPINES — QSR giant McDonald’s Philippines has made hearts melt with its latest ad. Truly a McDonald’s signature, this…
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Mediabrands Content Studio and Petronas honor Kamatan and Gawai Dayak with festive films
KUALA LUMPUR, MALAYSIA — Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has concurrently…
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Porsche celebrates 30 years in Thailand by empowering up-and-coming Thai artists with 88rising
BANGKOK, THAILAND — In celebration of three decades of enduring passion in Thailand, Porsche has announced a partnership with pioneering…
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Ponant’s latest campaign gives a strong nod towards responsible tourism with ‘Nature is Our Guide’
MARSEILLE, FRANCE — PONANT, the leading luxury expedition cruise company, is proud to announce the launch of its new corporate…
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Save the Children launches moving new spot by Martin de Thurah on the grim reality of war on children
OSLO, NORWAY — After surviving an explosion, two children cope with tragic circumstances by escaping into a fantasy world of…
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Great Guns Director Bruce St. Clair travels to the rocky desert to capture magical family reunion for KIA
LOS ANGELES, USA — Automobile manufacturer KIA has teamed up with Great Guns USA Director Bruce St. Clair for a…
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Prettybird introduces a gargling choir and a good kind of thirst for Robinsons
LONDON, UK — English fruit drink brand Robinsons has launched its first brand campaign since unveiling a radical new rebrand…
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Serviceplan Berlin uses AI to help trans people match the gender of their children’s photos
BERLIN, GERMANY — According to estimates by dgti, around half a million people in Germany do not identify with the…
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Our favorite ads elevate Southeast Asian street culture, turn traveling into a literal horror movie, and celebrate women changemakers
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Saint Elmo’s raises awareness for Long Covid Symptoms by infecting characters in popular video games
MUNICH, GERMANY — Even though Covid-19 as a global health emergency was declared over at the beginning of May, it…
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