Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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BBH Singapore brings Covid-19 travel horror stories to life for Income Insurance
SINGAPORE — In a bold new move, Income Insurance Limited (Income Insurance) has unveiled its new feature of Enhanced Covid-19…
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Aliens land on Earth just to use Stashfin’s services in Havas Worldwide India’s three-films campaign
MUMBAI, INDIA – Stashfin, a leading fintech platform, has launched a new campaign to drive awareness about its unique offering. Stashfin provides instant…
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Bacon-produced film Mykonos merges Danish design and Greek Mythology
COPENHAGEN, DENMARK — In their new film MYKONOS, emerging Danish/Dutch director-DOP duo Mattis Huus Heurlin and Milan Bjørnild, more commonly known…
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The Body Shop becomes a platform of celebration for women changemakers across India
GURGAON, INDIA — The Body Shop, the original ethical British beauty brand, is launching a new communication campaign in India,…
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Peroni takes over Hong Kong’s cinema with dentsu for beer tasting experience
HONG KONG — The most exotic season is just around the corner, and global Italian beer brand Peroni Nastro Azzurro…
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DDB Group Hong Kong puts the spotlight on a powerful story of family for Ronald McDonald House Charities Hong Kong
HONG KONG — McDonald’s Hong Kong, together with agency partner DDB Group Hong Kong, has launched a campaign to promote…
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Augmental introduces the MouthPad, a hands-free computer mouse for people with hand impairments
CALIFORNIA, USA – MIT Media Lab spinoff Augmental, an innovative hardware startup focused on creating human-first experiences that enhance everyday interactions…
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Blizzard Entertainment and B-Reel partner to give Diablo fans a taste of evil with the ‘demon meat shake’
CALIFORNIA, USA — To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo®series, B-Reel has revealed its new campaign…
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IPG agencies and Knorr dare Gen Zs to eat for good
LONDON, UK — Food and beverage brand Knorr has launched “Dare to Try,” a campaign that encourages everyone to change…
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Give your mom a break, join the fight against cyberbullying, and celebrate unspoken love with these show-stealing campaigns
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Dentsu Creative India launches tongue-in-cheek films for Orange Health Lab’s first-ever 360 campaign
INDIA — Dentsu Creative India has partnered with Orange Health Labs, a leading health-tech start-up, to launch the brand’s first-ever…
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Johnnie Walker and Virtue APAC redefine Southeast Asia’s street culture with ‘Walk Beyond’
SINGAPORE — The world’s No. 1 scotch whisky Johnnie Walker has launched “Walk Beyond” – a brand platform spotlighting the…
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For Krungsri, seamless CX is the key to giving customers more time to do what they love
BANGKOK, THAILAND — Global brand and customer experience agency VMLY&R and leading Thai bank Krungsri have demonstrated the power of…
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