Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Augmental introduces the MouthPad, a hands-free computer mouse for people with hand impairments
CALIFORNIA, USA – MIT Media Lab spinoff Augmental, an innovative hardware startup focused on creating human-first experiences that enhance everyday interactions…
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Blizzard Entertainment and B-Reel partner to give Diablo fans a taste of evil with the ‘demon meat shake’
CALIFORNIA, USA — To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo®series, B-Reel has revealed its new campaign…
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IPG agencies and Knorr dare Gen Zs to eat for good
LONDON, UK — Food and beverage brand Knorr has launched “Dare to Try,” a campaign that encourages everyone to change…
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Give your mom a break, join the fight against cyberbullying, and celebrate unspoken love with these show-stealing campaigns
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Dentsu Creative India launches tongue-in-cheek films for Orange Health Lab’s first-ever 360 campaign
INDIA — Dentsu Creative India has partnered with Orange Health Labs, a leading health-tech start-up, to launch the brand’s first-ever…
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Johnnie Walker and Virtue APAC redefine Southeast Asia’s street culture with ‘Walk Beyond’
SINGAPORE — The world’s No. 1 scotch whisky Johnnie Walker has launched “Walk Beyond” – a brand platform spotlighting the…
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For Krungsri, seamless CX is the key to giving customers more time to do what they love
BANGKOK, THAILAND — Global brand and customer experience agency VMLY&R and leading Thai bank Krungsri have demonstrated the power of…
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A mother’s enduring love takes the spotlight in the latest Kwentong Jollibee film by McCann Worldgroup
MANILA, PHILIPPINES — Earlier this year, Jollibee launched #MyKwentongJollibee to invite everyone to share their own stories – whether it’s…
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Globe reaffirms its commitment to protecting Filipino youth in the digital age with MakeITSafePH
MANILA, PHILIPPINES — As the world prepares to celebrate Mental Health Action Day on May 18, Globe, the leading digital…
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Ceres takes its 60th birthday to the street where it all began with nostalgic spot by Dude
LONDON, UK — Danish beer brand Ceres launched “Our Street,” a TV and social campaign in celebration of its 60th…
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Rhouse Animal Shelter raises funds for animal rescue through music streaming with ‘Rescue Radio’
HO CHI MINH, VIETNAM — RHouse, a social enterprise built to support sustainable rescue in Vietnam, has announced the launch…
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Founders Agency launches series of outlandish spots for Lipton that will have you saying, ‘Obviously’
FLORIDA, USA — Lipton’s campaign from independent Founders Agency makes the absurd obvious in a series of outlandish spots that…
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It’s raining Chickenjoy as Jollibee celebrates its 45th year
MANILA, PHILIPPINES — Jollibee’s 45th milestone year started off strong, with the launch of major initiatives such as its anniversary…
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