Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Founders Agency launches series of outlandish spots for Lipton that will have you saying, ‘Obviously’
FLORIDA, USA — Lipton’s campaign from independent Founders Agency makes the absurd obvious in a series of outlandish spots that…
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It’s raining Chickenjoy as Jollibee celebrates its 45th year
MANILA, PHILIPPINES — Jollibee’s 45th milestone year started off strong, with the launch of major initiatives such as its anniversary…
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PLDT Home shows that even the strongest mothers need a helping hand in new film
MANILA, PHILIPPINES — Raising a child is no easy feat. What more can be challenging for couples when their relationship…
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Titan harnesses the power of AI to give moms a much-deserved break
NEW DELHI, INDIA — For Mother’s Day, Indian watch brand Titan launched #MOMentsTogether, a refreshing social media campaign prodding kids…
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This week’s best ads involve literal designer eyebags, a water bottle perfect for any reality, and a holographic god you can’t hide from
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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JD Williams changes up the narrative on women and age in fashion campaign by House 337
LONDON, UK — Retail company JD Williams has ripped up harmful stereotypes around getting older with its new SS23 campaign,…
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Dove fights toxic misrepresentation in gaming with Lola Mullenlowe in ‘Cinthia’s Battle’
MADRID, SPAIN — With the continuation of the Real Virtual Beauty, Dove has launched a series of actions supported by…
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The North Face praises natural serenity amid city frenzy in poetic campaign
LONDON, UK — Activewear and outdoor sports gear brand The North Face has released its new spot, “Never Stop Exploring”…
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Virgin and Made By Dyslexia launch DyslexAI campaign to empower dyslexic thinking in the workplace
LONDON, UK — Sir Richard Branson, Virgin, and global charity Made By Dyslexia have once again joined forces to launch…
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Leo Burnett gets AI and God to work together in an initiative to stop littering in Taiwan
TAIWAN — It’s a drag taking out the garbage in Taiwan. Everyone has to queue in a designated area and…
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A good night’s sleep never goes out of fashion in Mandaue Foam’s latest spot by Gigil
MANILA, PHILIPPINES — GIGIL Philippines‘ latest film for Mandaue Foam is a reminder to everyone that a sound sleep never…
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Orocan and Gigil flip reality on its head, literally
MANILA, PHILIPPINES — Everyone knows plastic product manufacturer Orocan for its durable plastic products and unwavering honesty in its ads, made…
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Australian creative Anthony Smith’s Guinness spoof from King Charles III’s Coronation goes viral
SYDNEY, AUSTRALIA — As millions across the world tuned in to watch the Coronation of King Charles III, a spoof…
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