Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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This week’s best campaigns includes heartwarming stories of solidarity, a look into women in gaming, and a tribute to journalists everywhere
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Historial de la Grande Guerre and Fred & Farid Paris invite Gen Z to dive into the rich history of WWI
PARIS, FRANCE — As global tensions rise echoing the onset of the Great War, the Historial de la Grande Guerre…
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Droga5 London and hackajob bring to life the power of people building
LONDON, UK — Creative agency Droga5 London, part of Accenture Song, has rebranded hackajob, the full-stack technical hiring platform that…
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Xtraordinary Driving School empowers intellectually disabled people to drive
SAO PAULO, BRAZIL — Latin American car rental company, Localiza, has launched its Xtraordinary Driving School to empower people with…
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Xtrim launches first Amorfinos for LGBTQIA couples with Paradais DDB
ECUADOR, SOUTH AMERICA — Xtrim, the Ecuadorian brand dedicated to entertainment through different digital platforms, presents its case “Love in…
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180 Amsterdam launches a font highlighting the disappearance and imprisonment of journalists everywhere for World Press Freedom Day
AMSTERDAM, NETHERLANDS — More journalists are disappearing around the world than ever before. Last year alone, 363 journalists were imprisoned,…
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There are some things that should be criminal to DIY, like the iconic MINI Cooper, says Pereira O’Dell
CALIFORNIA, USA — The global supply chain crisis caused people to build do-it-yourself versions of literally everything. Due to shortages,…
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Cathay embraces Hong Kong’s quirk for hoarding keepsakes in ‘Let’s Get Moving ;P’ campaign
HONG KONG — As travelers return to the skies, Cathay is celebrating with a campaign called “Let’s Get Moving ;P,”…
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Marcel takes the seemingly complex Orange mobile and home plan and turns it into an ‘Open Menu’
PARIS, FRANCE — Open is Orange’s mobile and home plan, and it comes with exclusive discount, as well as the…
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Worldcom OOH utilizes geofencing and Mobile Out of Home strategy for Rugby World Cup 2023
PARIS, FRANCE — Worldcom OOH, a global media strategy, planning and trading company specializing in OOH, DOOH and Programmatic, presents…
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Budweiser makes the first sustainable cooler that does not need electricity
PARIS, FRANCE — This year again, heat waves with peaks of 43°C are raging in many parts of the world,…
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Amplify invites viewers to escape into the evolution worldbuilding with digital film series
LONDON, UK — A new documentary film from global creative agency Amplify investigates the creative practice of worldbuilding, exploring how…
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Simply Be and House 337 call out the real enemy of insecurities, ‘a bad fit’
LONDON, UK — Inclusive fashion brand Simply Be is calling time on clothes that make women feel like their bodies…
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