Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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The North Face praises natural serenity amid city frenzy in poetic campaign
LONDON, UK — Activewear and outdoor sports gear brand The North Face has released its new spot, “Never Stop Exploring”…
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Virgin and Made By Dyslexia launch DyslexAI campaign to empower dyslexic thinking in the workplace
LONDON, UK — Sir Richard Branson, Virgin, and global charity Made By Dyslexia have once again joined forces to launch…
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Leo Burnett gets AI and God to work together in an initiative to stop littering in Taiwan
TAIWAN — It’s a drag taking out the garbage in Taiwan. Everyone has to queue in a designated area and…
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A good night’s sleep never goes out of fashion in Mandaue Foam’s latest spot by Gigil
MANILA, PHILIPPINES — GIGIL Philippines‘ latest film for Mandaue Foam is a reminder to everyone that a sound sleep never…
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Orocan and Gigil flip reality on its head, literally
MANILA, PHILIPPINES — Everyone knows plastic product manufacturer Orocan for its durable plastic products and unwavering honesty in its ads, made…
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Australian creative Anthony Smith’s Guinness spoof from King Charles III’s Coronation goes viral
SYDNEY, AUSTRALIA — As millions across the world tuned in to watch the Coronation of King Charles III, a spoof…
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Lando Norris unpacks tomorrow with limited edition pieces from TUMI | McLaren 60th Anniversary Collection
HONG KONG — International travel and lifestyle brand TUMI launched its limited-edition TUMI | McLaren 60th Anniversary Collection to celebrate…
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Actor Taapsee Pannu and T20 batter Suryakumar Yadav are the faces of Reebok’s inspirational ‘I am the New’ campaign
NEW DELHI, INDIA — Reebok, a brand synonymous with sports and fitness, has announced a new chapter in its journey.…
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McDonald’s Hong Kong shows that a little can mean a lot in support of Ronald McDonald House Charities Hong Kong
HONG KONG — McDonald’s Hong Kong, together with agency partner, DDB Group Hong Kong, has launched a campaign to promote…
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Lacoste and BETC Paris bridge cultures to celebrate 90 years of fashion, movement, and collaboration
PARIS, FRANCE — Lacoste kicks off its 90th anniversary. 90 years of the iconic Crocodile. 90 years defining French fashion…
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This week’s best campaigns includes heartwarming stories of solidarity, a look into women in gaming, and a tribute to journalists everywhere
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Historial de la Grande Guerre and Fred & Farid Paris invite Gen Z to dive into the rich history of WWI
PARIS, FRANCE — As global tensions rise echoing the onset of the Great War, the Historial de la Grande Guerre…
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Droga5 London and hackajob bring to life the power of people building
LONDON, UK — Creative agency Droga5 London, part of Accenture Song, has rebranded hackajob, the full-stack technical hiring platform that…
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