Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Worldcom OOH utilizes geofencing and Mobile Out of Home strategy for Rugby World Cup 2023
PARIS, FRANCE — Worldcom OOH, a global media strategy, planning and trading company specializing in OOH, DOOH and Programmatic, presents…
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Budweiser makes the first sustainable cooler that does not need electricity
PARIS, FRANCE — This year again, heat waves with peaks of 43°C are raging in many parts of the world,…
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Amplify invites viewers to escape into the evolution worldbuilding with digital film series
LONDON, UK — A new documentary film from global creative agency Amplify investigates the creative practice of worldbuilding, exploring how…
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Simply Be and House 337 call out the real enemy of insecurities, ‘a bad fit’
LONDON, UK — Inclusive fashion brand Simply Be is calling time on clothes that make women feel like their bodies…
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Prime Video and Publicis Italy hold special UEFA Champions League screening in the midst of real laundry
MILAN, ITALY — Prime Video, the exclusive broadcaster of UEFA Champions League football in Italy, celebrated the magic of the…
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GCash tells the heartwarming story of Ate Alma in new film directed by Antoinette Jadaone
MANILA, PHILIPPINES — By design, technology makes life easier. It minimizes the lines we stand in, gets things delivered to…
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For Ramadan, Heinz ABC and moms of Indonesia bring homemade meals to those who need it the most
JAKARTA, INDONESIA — While most Indonesians enjoy their Ramadan together, some people find themselves feeling alone at this time of…
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Parents become TikTokers, cat parents go above and beyond for their pets, and gift raps replace gift wraps in this week’s best ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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JioMart encourages people to avoid the crazy summer heat by shopping from their homes
DELHI, INDIA — Ecommerce giant JioMart from Reliance Retail has launched its latest summer campaign that encourages Indian shoppers to…
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Lavazza takes you to Mars in this out-of-this-world campaign that emphasizes its commitment to sustainability
MILAN, ITALY — Lavazza, the leading Italian coffee company, has unveiled ¡Marte! For Another Planet, the brand-new coffee product that…
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Shaken Udder’s and Quiet Storm urge everyone to do what makes them happy, even if it’s silly courtroom dancing
LONDON, UK — Premium milkshake brand Shaken Udder’s first major TV campaign was filmed in the unlikely setting of a…
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L’Oréal Professionnel taps Wunderman Thompson to pioneer hair looks in the metaverse
SINGAPORE — Hairstylist brand L’Oréal Professionnel has partnered with creative agency Wunderman Thompson to launch Direct-to-Avatar products across multiple online marketplaces.…
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Electriclime and Riot Games spotlight the women gamers of Valorant
SINGAPORE — Production house electriclime and video game developer Riot Games have partnered to celebrate the very best of female empowerment…
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