Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Rainy days bring free data with Giga! and Grey Singapore collaboration
SINGAPORE — Giga! ‘s customers will have one less reason to complain about the rain during this monsoon season because…
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The sun gets its own horror movie in Queensland Health’s latest sun safety campaign
QUEENSLAND, AUSTRALIA — Public health service Queensland Health and creative agency CHEP Network Brisbane have launched a new sun safety…
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Marian Rivera partners with Personal Collection to introduce Great Life Coffee in the Philippines
MANILA, PHILIPPINES — Personal Collection (PC) has introduced Great Life Coffee in the Philippines, with acclaimed actress Marian Rivera as the…
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Experience simple happiness with Jolin Tsai in McDonald’s Taiwan’s 40th Anniversary
TAIPEI, TAIWAN — McDonald’s Taiwan is celebrating its 40th anniversary in 2024, kicking off a full year of festivities with a campaign called “Simple Happiness,” conceptualized by…
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A year later, director JP Habac recounts how his first collaboration with IKEA Philippines “Hapag” changed his expectations on ads
MANILA, PHILIPPINES — As a nation rooted in family bonds, Filipinos take every opportunity to celebrate and gather with loved…
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Uniqlo holiday collection benefits Peace for All charity project
MANILA, PHILIPPINES — Global apparel retailer UNIQLO announced the worldwide release of four new designs for its ongoing PEACE FOR…
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Swedish energy company creates world’s first carbon-negative radio ad
STOCKHOLM, SWEDEN — A human exhales 4%carbon dioxide with every breath, a natural consequence of breathing and speaking. However, for…
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This week’s top campaign picks take audiences to the distant past, a whole new universe, and inside a pot of kare-kare
MANILA, PHILIPPINES — Advertising is all about boldly going where your creativity takes you, and this week was no different.…
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Cannes Lions winner Thay Littichai directs tourism film for Thailand that underlines fostering a ‘Meaningful Relationship’
BANGKOK, THAILAND — The Tourism Authority of Thailand (TAT), together with top creative agency BBDO Bangkok, has just unveiled the…
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Pengu stars in electriclime’s new film for Riot Games, launching Teamfight Tactics mobile game in APAC
SINGAPORE — Production house electriclime° linked up with Riot Games to create a new film to celebrate the launch of…
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Gigil and Netflix gives Filipinos the Kare-Kare experience in 4D with Replacing Chef Chico activation
MANILA, PHILIPPINES — The weekend saw the emergence of a gigantic pot in the Palm Drive entrance of Glorietta mall…
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Fred & Farid Shanghai launches Guinness in China with ‘A Whole Universe,’ an astronomical visual feast
SHANGHAI, CHINA — There are briefs that one cannot turn down, like the one to introduce the most iconic beer…
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Pereira O’Dell’s grumps up Christmas with seasonal campaign for Midea America
NEW YORK, USA — Pereira O’Dell, creative agency of record for Midea, a major appliance manufacturer, is thrilled to share…
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