Campaign Spotlight
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FedEx, Saatchi & Saatchi India launch campaign championing global growth for SMEs
‘FedEx. The Move India Needs’ marks Saatchi & Saatchi India’s latest digital brand campaign for FedEx. The campaign builds on…
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Big4Travel Bangkok targets World Cup fatigue with escape first campaign
Every four years, the world stops. One billion people turn their attention to the biggest sporting event on the planet.…
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Thank yous don’t end in GIGIL and Marius Talampas’ newest film to promote unlimited K-BBQ chain Samgyupsalamat
After pioneering the Philippines’ unlimited Korean BBQ grill format 13 years ago, Samgyupsalamat Unlimited K-BBQ is marking a major milestone…
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dentsu Hong Kong and Café de Coral bring “Menu Mate” to life at CON-CON 2026
Dentsu Hong Kong and Café de Coral have joined forces for a high-energy, brand-led activation at the city’s premier crossover…
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PUCPR calls on AI to enroll in postgraduate programs with bold global campaign
Through a series of activations in New York and San Francisco, right at the doorsteps of big tech giants like…
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Marmite turns up the heat with ‘Dishes of Love and Hate’ campaign
Marmite has launched a new advertising campaign encouraging more people to cook with the British savoury spread, famously known for…
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‘Art’s Missing Period’: Kotex Restores centuries of censorship
Kotex restores “Art’s Missing Period,” by bringing creative works previously deemed “too sensitive to view” to the public. The brand is standing…
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Vaseline takes on counterfeits with a real Nigerian Prince for campaign by Leo Singapore
Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back…
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Suave says ‘no’ to beauty overload with simplicity driven campaign
As “clean” haircare becomes increasingly defined by excess, with more steps, more claims, and more decisions, many consumers are starting…
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Vivobarefoot challenges ‘Big Shoe’ culture in bold OOH debut
Vivobarefoot, the challenger barefoot footwear brand, has today launched its first-ever out-of-home campaign, taking direct aim at the conventions of…
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Burger King France taps Jamel Debbouze for witty one-handed King Tortillas launch
Burger King is continuing to push the boundaries of advertising with a bold and self-aware new campaign to launch its…
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ATTACK, CJ WORX turn invisible fragrance tech into everyday movements
In a brilliant move to make “invisible” technology seen, ATTACK is moving beyond the laundry room and into the streets.…
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KFC Thailand makes a splash with elephant-sized Songkran activation
KFC Thailand has taken over social media timelines with a bold, large-scale activation celebrating Songkran, Thailand’s iconic water festival and…
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