Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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TBWA\Singapore, MDDI confront vaping epidemic using real stories of loss
SINGAPORE — The Ministry of Digital Development and Information (MDDI), in collaboration with the Ministry of Health, Health Promotion Board, and…
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Wayfair UK, Jung von Matt turn unboxing into home transforming joy
LONDON, UK – We all love planning our perfect homes, but now thanks to Wayfair UK and Jung von Matt,…
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Wild Rift turns 5: Riot Games, aespa’s NINGNING unite fans through music and gameplay
MANILA, PHILIPPINES – League of Legends: Wild Rift is celebrating its fifth anniversary with an array of in-game events, new content,…
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Uber, Special encourage Aussies to embrace the backseat life
AUSTRALIA — Uber has unveiled a new campaign platform, “Can’t Do That If You’re Driving,” in partnership with Special, highlighting the moments that…
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Turo, Sarah Michelle Gellar team up to slay car ownership with new flexible access campaign
SAN FRANCISCO, USA — Turo, the world’s largest car-sharing marketplace, has announced an affordable and convenient alternative to traditional car ownership,…
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Toblerone Truffles dazzle at Philippine Fashion Week with ‘Never Square’ flair
MANILA, PHILIPPINES — Toblerone, the brand famous for its iconic triangular chocolate—is making a monumental shift with the Philippine debut of Toblerone…
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Hong Kong’s FSDC partners with DDB Group Hong Kong to bring ‘Money’ to life in ambitious global campaign
HONG KONG – The Financial Services Development Council (FSDC), Hong Kong’s high-level, cross-sectoral advisory body for the financial services industry,…
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147 years on, The Hindu remains ‘Written by Journalists’
CHENNAI, INDIA – The Hindu has unveiled its new campaign “Written by Journalists,” created in collaboration with Talented. The campaign…
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monday.com marks the opening of new Singapore office with AI-focused local brand campaign
SINGAPORE – monday.com (NASDAQ: MNDY), the global software company that builds products people love to manage the core of their…
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A Vietnamese NGO lets bricks speak louder than words
HO CHI MINH, VIETNAM – Can a brick say more than an ad? Anh Chi Em (ACE), a social enterprise…
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Dentsu Redder, Takeda Vietnam Pharmaceuticals unveil the hidden truth of dengue fever
HO CHI MINH, VIETNAM – Dentsu Redder and Takeda Vietnam Pharmaceutical have launched the “DeRIGHT-V 1.0” campaign to unveil the…
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Kerry Dairy Consumer Foods launches Strings & Things Munch Mix with playful, character-led campaign by BMB
LONDON, UK – A new OOH campaign by creative agency BMB celebrates the launch of Munch Mix, a unique snack combination from Kerry Dairy Consumer Foods’ Strings &…
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MOJU unveils new brand platform ‘Bring on the Boom’
LONDON, UK – MOJU, the UK’s pioneering and leading functional shot brand, has unveiled its new creative platform, “Bring on the Boom,” via the launch of its largest-ever ATL campaign. Developed in…
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