Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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WondrLab’s campaign for Spotify makes women’s voices heard by silencing them
MUMBAI, INDIA — This International Women’s Day, Spotify wanted to send out a message, a message to make people realize…
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International awareness campaign about down syndrome shares true-life episodes of discrimination and ableism
LONDON, UK — In a world increasingly focused on inclusion, there are still those who roll out ridiculous excuses not…
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Donation Wallpaper makes it easy to do good in a digital world, from McDonald’s and Leo Burnett Taiwan
TAIPEI, TAIWAN – In Taiwan, receipts aren’t just boring old receipts – they’re a chance to win millions. Everything you pay…
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No smell, only relief in new Grey Group and Iodex Ultra Gel ad
MUMBAI, INDIA — Most people are all too familiar with the pungent smell that follows the application of various pain…
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McCann Shanghai and the North Face China launch digital collectible
SHANGHAI, CHINA — Activewear and sports gear brand The North Face has partnered with creative agency McCann Shanghai to launch…
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Sabina and VMLY&R transform regular bras into breast cancer detecting simulators
BANGKOK, THAILAND — Global brand experience agency VMLY&R and Thai underwear brand Sabina have teamed up to fight breast cancer…
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Grey Dubai and Al-Futtaim IKEA assemble more than just furniture this Ramadan
DUBAI, UAE — Swedish home furnishing retailer Al-Futtaim IKEA, in partnership with its creative and strategic agency partner, GREY Dubai,…
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Prime Video puts the beauty of football into song with the ‘Ligue 1 Uber Eats Symphony’
PARIS, FRANCE — To enhance the Ligue 1 Uber Eats show, Prime Video presents “Ligue 1 Symphony,” a hymn created…
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Filipino student named Drink Water preaches hydration as Gatorade No Sugar’s unexpected new endorser
MANILA, PHILIPPINES — Gatorade No Sugar has a new endorser. But it’s not who the internet thinks it is. Drink…
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Journey Beyond and Town Square take travelers on a quinetssential Australian trip by train
MELBOURNE, AUSTRALIA — Journey Beyond, one of Australia’s leading travel and experience companies with a portfolio of tour, cruise, and…
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Bombay Times collaborates with Pride Circle and FCB India to make workplaces inclusive for the LGBTQ+ community
BOMBAY, INDIA — At the back of the court ruling in 2018 decriminalizing homosexuality in India, the first edition of…
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Cossette’s Nicole Ellerton reveals creative process behind new Gerety call to entries campaign
PARIS, FRANCE — Independent agency Cossette has created a powerful call for entries campaign for the Gerety Awards. With more than 20 translations, the…
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Deli Highlighter shows how one can stand out in a crowd in campaign by Wunderman Thompson Kolkata
KOLKATA, INDIA — With more than 1.42 billion people today, India stands as one of the world’s most populous nations.…
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