Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Jollibee launches new spot on JolliSavers as the ultimate ‘sulit sarap’ meal
MANILA, PHILIPPINES – With more people becoming price-conscious, they tend to be wary of how worthwhile a product or experience is.…
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The trouble is they taste too good: Kellogg and Leo Burnett reinvent Crunchy Nut’s infamous strapline as irresistibly catchy jingle
LONDON, UK — Conceptualized by creative agency Leo Burnett for Kellog, Obsessed demonstrates that nothing is better than Crunchy Nut…
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Final Frontier and Le Cube launch Wuxia-style cinematic for Naraka: Bladepoint
HONG KONG — Production company Final Frontier has launched an animated film for Netease’s martial-arts-driven battle-royale game, NARAKA: BLADEPOINT. The…
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Watch store Helios presents a refreshing take on Valentine’s Day
MUMBAI, INDIA — Watch store Helios has presented a unique outlook on Valentine’s Day with its all-new campaign, #LoveEarth. Traditionally…
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Rebel Wilson wreaks havoc on set to raise concussion awareness for Abbott and the Brain Injury Association of America
ILLINOIS, USA — Health technology company Abbott and the Brain Injury Association of America (BIAA) have joined forces with comedian…
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GREY Group and Axis Bank fight to have Indian Sign Language recognized as India’s 23rd official language
BANGALORE, INDIA — India is one of the most diverse countries in the world in many aspects, and one of…
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Alia Bhatt calls on women to embrace their style in Philips #YourHairYourWay campaign
MUMBAI, INDIA — We have lived in a society where, every day, one person is trying to be like another,…
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Single on Valentine’s? Grab BaeKada’s inclusive celebration of love month puts the spirit of friendship at the forefront
MANILA, PHILIPPINES — Grab Philippines celebrates friendship and the spirit of community this Valentine’s Day with the introduction of Grab…
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The Inspired Unemployed’s Matt Ford and Jack Steele create ‘tongue in chic’ fashion collab for Swisse Wellness gummies
MELBOURNE, AUSTRALIA – Australian vitamin, mineral, supplement, and skincare brand Swisse Wellness has announced duo Matt Ford and Jack Steele…
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Stinking problems, living the dream, and everyone’s kwentong Jollibee take centerstage at this week’s favorite campaigns
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Starbucks Philippines gives back to communities with the Venti Van, encourages customers to ‘Fill it Forward’
TAGUIG, PHILIPPINES – Starbucks Philippines recently hosted its first Venti Van stop in the streets of Bonifacio Global City and…
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Whiskas and AMV BBDO show what really makes a fussy cat purr in mind-reading spot
LONDON, UK — Cat food brand Whiskas has launched a new integrated campaign to showcase the great taste and variety…
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Abloy pays tribute to the Hollywood heist film genre, showcases coined term ‘keyvolution’
HELSINKI, FINLAND – Finland-based locking and access management brand ABLOY has launched a brand film campaign to highlight the digitalization…
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