Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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This week’s ads bring you Women’s month celebrations, an ode to the most delicious love language, and a call to ‘Live More Today’
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Hershey launches the Southeast Asia version of International Women’s Day limited packaging
MANILA, PHILIPPINES — In celebration of International Women’s Day on March 08, The Hershey Company launched its month-long #HerShe campaign…
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Love, Bonito urges women to be ‘feminine and proud’ this International Women’s Day
MANILA, PHILIPPINES — This International Women’s Day, Love, Bonito empowers its community to be #FeminineAndProud with month-long activations themed around…
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Marcel Paris turns football coaches into music conductors for Prime Video
PARIS, FRANCE — One of the things that makes sporting events great is their anthem. In football, the UEFA Champions…
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Seven A.D. and CDO express love through food in new ad
MANILA, PHILIPPINES — Creative agency Seven A.D. and food processing company CDO officially launched its partnership following a four-way pitch…
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Tumi unpacks tomorrow with Reneé Rapp, Richarlison de Andrade, and Lando Norris
HONG KONG — International travel and lifestyle brand TUMI launched its latest global campaign, “Unpack Tomorrow,” illustrating the importance of…
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Tripletex and Bacon hilariously encourage people to do accounting online
OSLO, NORWAY — Doing your accounting online through the right services can save you a lot of time and headaches.…
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Smart urges Filipinos to ‘Live More Today’ in powerful new campaign
MANILA, PHILIPPINES – If there is anything the past two years have taught us, it’s that our life can change in…
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Breast Cancer Now and BMB team up for the UK’s first group messaging drama series
LONDON, UK — Breast Cancer Now, the UK’s leading breast cancer research and support charity, has launched the UK’s first…
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A modern love story unfolds, effortless ways to go green, and music binds culture and community in this week’s best ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Ouigo’s new sustainability campaign by Rosa Paris shows you how to go green without even trying
PARIS, FRANCE — OUIGO, SNCF’s low-cost train network in France, is unveiling a new communication campaign for more sustainable mobility…
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How Yell put a new spin on CP’s simple boiled egg with EggFluencer Billkin
BANGKOK, THAILAND — A simple boiled egg. How can creative agency Yell Advertising Bangkok make it unique? Marketing communications are…
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Serviceplan Suisse creates antique GIFs for the Zurich Book Fair
ZURICH, SWITZERLAND — Antique books, antique prints, and antique people. This is what awaits visitors to the Zurich Book Fair,…
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