Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Mahindra and Ogilvy tell businesses, ‘Together we rise’
MUMBAI, INDIA — Mahindra Group, the global giant of Indian origin, has completed 70 years of growth and success. Their…
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This week in ads brings us Lunar New Year celebrations, an invite into the world of Sugarlandia, and an important pledge from Publicis Groupe
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Manulife shares life hacks to help Filipinos become their best selves this 2023
MANILA, PHILIPPINES — To inspire more Filipinos to take charge of their lives and make smarter financial decisions this 2023,…
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Coca-Cola taps into innovative experiences to celebrate the magic of connection and togetherness this Lunar New Year
SHANGHAI, CHINA — Beverage corporation Coca-Cola has ushered in the Lunar New Year with the launch of a multi-touchpoint campaign…
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Greenlam Industries shows what a seed of love can do through a heart touching film
NEW DELHI, INDIA — Surfacing solution brand Greenlam Industries has launched The Gutli, a brand new film to promote sustainability. The…
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Follow the rabbit into the stunning world of Bowmore Islay Single Malt Scotch
SINGAPORE — Creative agency Leo Burnett Singapore and beverage company Beam Suntory has launched a whimsical design project, inspired by…
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The Shout Group inspires travellers to discover their own world at Resorts World Genting
KUALA LUMPUR, MALAYSIA — Resorts World Genting is fondly remembered for its cool highland weather, thrilling theme parks, majestic hotels,…
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Dive into Don Papa’s world of Sugarlandia in its new animation video
MANILA, PHILIPPINES — Don Papa Rum, the Philippine premium single island rum, recently commemorated its 10 years in the market…
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Publicis Foundation launches ‘Working With Cancer’ to erase the stigma of cancer in the workplace
PARIS, FRANCE — In a world where one in every two people will be diagnosed with cancer in their lifetime,…
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Diak returns hundreds of rejection letters to highlight discriminatory recruitment against Finland’s Romani community
HELSINKI, FINLAND — Finland may be one of the most equal countries in the world, ranking among the best in…
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Netflix collaborates with Mash and Malaysian artist Eten Teo to celebrate ‘a time of togetherness’ this Lunar New Year
KUALA LUMPUR, MALAYSIA — Streaming service Netflix, in collaboration with Mash and renowned Malaysian artist Eten Teo, created a piece…
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‘Bumble Love Letters’ puts a contemporary spin on an age-old practice
SINGAPORE — It’s that time of the year again. Alongside red packets and pineapple tarts, the appearance of rent-a-fake-partner memes…
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Italkmark and Auge launch ‘Extinction,’ the first environmental perfume at risk of extinction
MILAN, ITALY — Supermarket chain Italmark has launched Extinction, the first environmental perfume at risk of extinction. This innovative project…
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