Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
SM Cares empowers PWDs and senior citizens with emergency preparedness training through dedicated forum
METRO MANILA, PHILIPPINES — In celebration of National Disaster Resilience Month, SM Cares recently launched this year’s Emergency Preparedness Forum…
Read More » -
Tata Tiscon urges home builders to choose the best materials for their homes with Wunderman Thompson
INDIA — While building a home is a dream for many Indians, the home-building category is a very low-involvement one. People…
Read More » -
Grey London makes the most out of getting your hand stuck in a Pringles can
LONDON, UK — Pringles, an American brand of stackable potato-based chips, has launched a pan-European campaign that brings the theme of its hugely successful…
Read More » -
Telekom warns parents of data misuse and identity abuse with virtual deepfake girl
BERLIN, GERMANY — A new campaign from Deutsche Telekom and creative agency adam&eveBERLIN demonstrates the increased risks parents face thanks…
Read More » -
The North Face and Fred & Farid Shanghai asks AI to give 10,000 reasons to go back to trail
SHANGHAI, CHINA — Following a challenging period, Shanghai sought to reclaim its vitality after lingering trauma confined millions to their…
Read More » -
Ogilvy and Coke Studio celebrate the story and music of India
MANILA, PHILIPPINES — The Indian music industry is undergoing a revolution, and Gen Z is driving the change. Their search…
Read More » -
St Luke’s and Ocado showcase unlikely moments of shopping inspiration
LONDON, UK — A preschool play, a life drawing class, and a terrible date are among the moments when Ocado…
Read More » -
Castore and FCB London use Andy Murray’s hip x-ray to prove a point in sport
LONDON, UK — Premium British sportswear brand Castore has launched the latest OOH activation for its “Summer of Sport” campaign. Working with creative…
Read More » -
A touch of humanity: Inside Cheil Worldwide’s Grand-Prix winning ‘Knock Knock’
SEOUL, SOUTH KOREA — All around the world, domestic abuse is a problem oftentimes silenced by cultural nuances, inaccessible safe…
Read More » -
Electriclime, Octagon call on young girls to ‘Play On’ in film about triumph for Standard Chartered Bank and Liverpool FC
SINGAPORE — Electriclime° have linked up with Octagon to produce a new film for Standard Chartered Bank and Liverpool Football…
Read More » -
Introducing NepoBB: The groundbreaking search engine that uncovers the truth about nepotism
LONDON, UK — Prepare yourself for NEPOBB, a revolutionary search engine that will sweep the internet. The cutting-edge platform NEPOBB,…
Read More » -
PLDT and Smart celebrate Pride Month by advocating ‘Every color, every you’
MANILA, PHILIPPINES — Embracing all employees and their identities, PLDT and Smart Communications emphasized “Every Color, Every You” in this…
Read More » -
This week’s campaign roundup showcases our favorite Pride initiatives this month: Queer joy, right to care, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
Read More »