Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Havas Group India and non-profit AFAL provide education and training for underprivileged students
MUMBAI, INDIA — HavasImpact+, the global CSR unit of creative agency Havas Group India, and Akshara Foundation of Arts and Learning…
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Before eating your favorite Lay’s chips, put them in the Lay’s Finger Washing Machine first for good measure
TAIWAN — A contraption that instantly detects and sanitizes fingers now enables instant enjoyment of a bag of Lay’s crisps.…
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International Sunny Soyafit Oil gives every household the promise of delicious food and healthy hearts
MUMBAI, INDIA — Creative agency The Womb has created and conceptualized the latest campaign for International Sunny Soyafit Oil. Soyabean…
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McDonald’s Philippines treats delivery riders with family time in a heartfelt ‘McDeliverback’ surprise
MANILA, PHILIPPINES — Since 2019, fast food brand McDonald’s Philippines’ McDeliverback program has recognized and given back to delivery riders…
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Wacoal India launches the ‘Wacoal Knows Breast’ campaign with Cancer Patients Aid Association
MUMBAI, INDIA — Wacoal India, a premium lingerie brand from Japan, is taking a stand in the fight against breast…
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Sonata makes every compliment more powerful and stylish in this heartwarming spot by DDB Mudra
BANGALORE, INDIA — Indian watch brand Sonata launched its new campaign that spreads cheer for the festive season. The brand…
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WhatsApp stuns London with a traffic-stopping 3D billboard and a very important message on privacy
MANILA, PHILIPPINES — Once in a while, there’ll be an ad that goes viral by pulling out all the stops.…
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The magic of Meta, secondhand fashion, and frontliners’ mental health take center stage in this week’s best ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Meta’s new campaign celebrates Filipino creativity and community on Facebook, Instagram, and Messenger
MANILA, PHILIPPINES — In line with its aim to help the Philippines build for the future by creating progress, building…
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Manipal Hospitals concludes its World Heart Day campaign with a bang
MUMBAI, INDIA — Manipal Hospitals, one of the leading healthcare groups, has wrapped its weeklong activity in Bangalore. Manipal Hospitals…
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BBDO Bangkok develops a series of “ads that save you,” literally
BANGKOK, THAILAND — With insurance companies’ purpose to “save you” financially from life’s unexpected events, Roojai Online Insurance has taken…
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Bombay Sapphire and Baz Luhrmann invite people to a world of creative inspiration with ‘Saw this, made this’
HAMILTON, BERMUDA — Gin brand BOMBAY SAPPHIRE® has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch…
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Swiggy brings the traditional Durga Puja celebrations to over 600 elders unable to join the festivities
KOLKATA, INDIA — Swiggy, India’s leading on-demand convenience platform, launched a unique initiative during Durga Puja celebrations focused on the…
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