Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Rishabh Pant rides to find his tribe with bicycle brand Hercules and Ogilvy
BANGALORE, INDIA — Reigning supreme as India’s cycling sensation since 1951, bicycle brand Hercules has been an integral part of…
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Campaign Spotlight: ‘India is not our mother, she’s our daughter,’ emphasizes TBWA\India and Sirona
NEW DELHI, INDIA — Sirona, a leading FemTech brand in India that offers innovative period, intimate, and toilet hygiene products…
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Campaign Spotlight: BBH China gives birth to a new generation of characters for Goat Games’ Bloodline: Heroes of Lithas
SHANGHAI, CHINA — Creative agency BBH China has announced its appointment as the leading partner for Goat Games, a leading…
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Campaign Spotlight: London powers up this race car through dance ahead of Formula E Championship
MUMBAI, INDIA / LONDON, UK – Mahindra Racing, the only Indian team to compete in the ABB FIA Formula E World Championship,…
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Campaign Spotlight: Robin Hood Army emphasizes the grim reality of weight loss in India for those without a choice
MUMBAI, INDIA — On India’s 75th Independence Day, Robin Hood Army (RHA), a zero-funds volunteer organization that works towards getting…
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Campaign Spotlight: Coca-Cola drops ‘remixed’ limited-edition flavor with Grammy-nominated act Marshmello
MANILA, PHILIPPINES — Coca-Cola Creations, Coca-Cola’s limited edition creation hub, is dropping a remix for its newest limited-edition flavor, a…
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Campaign Spotlight: ‘Here’ to the moments less travelled, and the experiences we missed with Marriott Bonvoy
SINGAPORE — Marriott Bonvoy, the loyalty campaign from Marriott Hotels, takes you “Here” to all the little moments we’ve missed…
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Campaign Spotlight: JCDecaux brings the wonders of the Rural City of Wangaratta to Melbourne
WANGARATTA, AUSTRALIA — Leading Out-of-Home media company JCDecaux has partnered with Rural City of Wangaratta Council and Cole Media to…
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Campaign Spotlight: Puma reinvents the iconic Slipstream from the ’80s with ambassadors NCT 127
MANILA, PHILIPPINES — Sports brand PUMA has released the Slipstream sneaker and unveiled a campaign with its new Asia-Pacific ambassador,…
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Campaign Spotlight: Crowe launches ‘Embrace Volatility’ brand platform by StrawberryFrog
CHICAGO, USA — Crowe LLP, a leading public accounting, consulting, and technology firm in the USA with offices around the…
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Campaign Spotlight: FWD Group encourages people to ‘press play’ on life
HONG KONG — FWD Group unveiled its new brand campaign “Press Play” which spotlights the company’s promise to encourage and…
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Campaign Spotlight: In BBDO Taiwan’s entry to the 4A Creative Awards, food symbolizes creativity
TAIWAN — Creative agency BBDO Taiwan launched a “Creative Snack Stand” for this year’s 4A Creative Awards theme “Creative Matters”…
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adoboPicks: The moms who don’t fit stereotypes, support for Indian students, and a reminder from Leo Burnett Ukraine
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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