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Fighting the invisible enemy, working through marriage, and matching with cats happening in this week’s campaign faves

MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.

From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:

CALM’s suicide prevention campaign

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Aptly titled “The Invisible Opponent: Let’s Tackle It Together,” this campaign by PRETTYBIRD, AMV BBDO, and Seven Stones’ for suicide prevention charity Campaign Against Living Miserably (CALM) artfully captures a lone athlete in a pitch, visibly kicking and running towards invisible opponents. Starring English footballer Declan Rice, the film reads: You don’t have to be alone to feel alone.

Colenso BBDO matches hoomans with their perfect cat

Colenso BBDO anchors their latest campaign for MyHooman on the dreaded dating woes of single people. The campaign, “Give up on humans,” wants to convert dating disappointments into cat adoptions through the platform. Inspired by Tinder’s simple swipe mechanism, MyHooman aims to resolve pet homelessness and give them fur-rever homes.

Tanishq gets real with Marriage Conversations 2.0

Jewelry brand Tanishq steps away from the glitz and glam of wedding planning and gets down to the real conversations: what happens after the wedding. The film also points out how the adjustment to married life is always carried by the women, and ends on a depiction of what a modern relationship should be.

Thai Health Promotion Foundation’s New World

Leo Burnett Bangkok pokes comedy with its latest campaign to encourage Thais to reduce their sodium intake. The film reimagines the future in a new world where its inhabitants survive solar storms, meteorite strikes, and alien invasions but not death from frozen and sodium-heavy food.

Here’s a look back at adobo magazine’s weekly campaign picks.

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