Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Cheil Worldwide creates chatbot to help owners communicate with their dogs
SEOUL, SOUTH KOREA — Creative agency Cheil Worldwide and pet healthcare company Woorien launched “PetTalk,” a chatbot that aids communication…
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Campaign Spotlight: RC Cola takes viewers on a wild tour of history reimagined, thanks to Mediabrands Content Studio
MANILA, PHILIPPINES — Mediabrands Content Studio Australia alongside Mediabrands Philippines, has partnered with leading creative and media companies (The Glue…
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Campaign Spotlight: Manipal Hospitals and Social Panga show how trusting your doctor makes a difference
MUMBAI, INDIA — This Doctor’s Day, Manipal Hospitals highlights the real reasons behind doctors doing what they do best —…
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Campaign Spotlight: 10 Iconic brands’ ads reimagined using artificial intelligence
LONDON, UK — Ad agency 10 Days has reimagined ads for 10 iconic brands, from Nespresso to KFC to Wimbledon,…
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Campaign Spotlight: Wolf BKK shows that nothing that can come in between shoppers and Central Midnight Sale
BANGKOK, THAILAND — Creative agency Wolf BKK is back with a new ad to entice shoppers to shop their hearts…
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Campaign Spotlight: Oniria\TBWA and Skol democratize humor with the first meme museum for the blind and visually impaired
ASUNCIÓN, PARAGUAY — According to theorist Richard Dawkins, the meme is the smallest unit of cultural information that one human being…
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Campaign Spotlight: Bajaj creates lunar eclipse on Instagram, YouTube to launch new Brooklyn Black range
MUMBAI, INDIA — Bajaj Pulsar prepared to add two new bikes to their roster: the P250 Brooklyn Black and N160…
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Campaign Spotlight: Dole Sunshine urges the Pope to redeem ‘the forbidden fruit’ in open letter
SINGAPORE — The calamity of original sin — and the apple’s role in it — is undeniably the most catastrophic…
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Campaign Spotlight: Klarna, Visa promote new Klarna card with football superstars ahead of the UEFA Women’s Euro 2022
LONDON, UK — Leading global retail bank, payments, and shopping service Klarna announced the launch of its new campaign with Visa,…
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Campaign Spotlight: Meta, Propel Manila turn any pathway into a walkway for Pride with augmented-reality filter
MANILA, PHILIPPINES — The Pride March is an annual cultural moment for members and allies of the LGBTQIA+ community. This…
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Campaign Spotlight: Subway Singapore gamifies walking challenge as part of ‘What’s Your BMT’ campaign
SINGAPORE — Customers can turn their steps into retail food brand Subway vouchers and potential cash prizes with Subway Singapore’s…
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Campaign Spotlight: Fastrack’s new campaign ‘Pride in our Pronouns’ is the lesson in grammar everyone needs
MUMBAI, INDIA — Fastrack, a leading Indian youth fashion and tech brand, in its stride to break through the stereotype…
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Campaign Spotlight: Madri Excepcional taps Havas for £3.5 million debut ad campaign after breakout success
LONDON, UK — European-style lager Madrí Excepcional has unveiled its first-ever ad campaign, “Door Roja.” Devised by Molson Coors’ lead…
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