Campaign SpotlightPress Release

Campaign Spotlight: Subway Singapore gamifies walking challenge as part of ‘What’s Your BMT’ campaign

SINGAPORE — Customers can turn their steps into retail food brand Subway vouchers and potential cash prizes with Subway Singapore’s first challenge-based activation, the “Beat My Track Record Challenge.” Using gamification, the challenge aims to motivate participants to skip the sedentary and walk into wellness.

Until October 18, participants can win Subway vouchers or up to $3,000 cash by walking a specific number of steps in real life to collect virtual ingredients and assemble in-game Subway sandwiches.

Gameplay Mechanics to walk and win with Subway:

  • Participants can sign up for a game account using their mobile number at
  • To track steps, participants simply need to keep the game open on their phone screens as they walk around various locations in Singapore
  • Ingredients will be collected automatically and placed in their inventory, allowing participants to assemble different types of subs
  • Assembled subs allow participants to unlock Subway vouchers that can be redeemed at Subway restaurants islandwide. Different subs will unlock different tiers of vouchers
  • Participants should aim to make as many virtual subs as they can to accumulate points and beat other participants’ track records
  • The top 5 ranks on the leaderboard weekly stand to win cash prizes of up to $3,000

Participants of all ages are eligible to take part in the challenge. To redeem cash prizes from the leaderboard, they must fulfill the in-game winner’s agreement upon winning and ensure they have a valid PayNow account with the mobile number used to register for the game by October 18, 2022, 2359 hours.

Subway’s Beat My Track Record Challenge is one of the activities supporting the brand’s “What’s Your BMT” campaign, which encourages guests in Singapore to explore and discover the meaning behind their own interpretation of BMT In line with the campaign.

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