Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Leo Burnett and Watsons take this year’s Raya Celebrations out-of-this-world
KUALA LUMPUR, MALAYSIA – Leo Burnett Malaysia has created a star-studded, special effects-laden film for Watsons Malaysia – depicting a…
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Campaign Spotlight: McDonald’s invites Indonesian families to give the gift of time to lonely elderly Indonesians this Ramadan
JAKARTA, INDONESIA — The pandemic has increased the number of lonely elderly Indonesians drastically. While technology came to the rescue…
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Campaign Spotlight: “Lalamove Deliver Joy” campaign inspires Hong Kongers to build closer bonds with their loved ones
HONG KONG — Lalamove, a leading on-demand delivery platform, launched a new campaign “Lalamove Deliver Joy” in Hong Kong to…
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Campaign Spotlight: Operation Smile Thailand is launching a simple and powerful film called ‘Lipstick’ via Triton
BANGKOK, THAILAND — The spot features Sushar (Aom) Manaying, a Thai actress and an Operation Smile Thailand’s smile ambassador in…
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Campaign Spotlight: NUK First Choice + Baby Bottle, with temperature control — Wunderman Thompson France and NUK create temperature-controlled ads
PARIS, FRANCE — Leading baby brand, NUK, and Wunderman Thompson France have launched the first temperature-controlled ads to bring NUK’s…
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Campaign Spotlight: Audemars Piguet celebrates the 50th anniversary of the iconic Royal Oak and its octagonal design with Publicis Luxe
PARIS, FRANCE — Picasso said “it takes a long time to become young” – Since its launch on April 15,…
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Campaign Spotlight: Empty plates on cars in Dubai create awareness about empty plates around the world
DUBAI, UAE — In Dubai in the United Arab Emirates during Ramadan, the month of fasting, people have spotted empty…
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Campaign Spotlight: UNESCO and Blue Shield Denmark launch Backup Ukraine initiative to digitally preserve cultural heritage
KYIV, UKRAINE — As Ukrainian citizens bravely fight for their lives and country, groups and individuals among them are working…
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Campaign Spotlight: Jollibee shows the joy of eating out safely in the new normal in latest video with Publicis JimenezBasic
MANILA, PHILIPPINES – Jollibee and its creative agency Publicis JimenezBasic (PJB) capture the unique experience of dining out in the…
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Awards: PHNX Awards call for entry campaign asks “What Is An Award?”
LONDON, UK — With the awards season in full swing, a new film and print campaign cheekily asks advertisers “What…
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Campaign Spotlight: Made By Dyslexia celebrate Dyslexic Thinking Milestone with new film
LONDON, UK — Made By Dyslexia and Virgin Group have launched a new film to celebrate a major milestone in…
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Campaign Spotlight: “Let’s make a Peru that pleases us”, McCann Lima’s campaign to help Inca Kola promote diversity
LIMA, PERU – With the campaign “Let’s make a Perú that pleases us” Inca Kola, together with its agency McCann…
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Campaign Spotlight: ‘A Silent Frown’ commemorates Charlie Chaplin’s life on his birth anniversary
MUMBAI, INDIA – The DDB Mudra Group and Charlie Chaplin Museum Foundation have created a book dedicated to the life…
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