Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: NRMA Insurance and CHE Proximity protects the slow way of life in new campaign film
MELBOURNE, AUSTRALIA – NRMA Insurance and CHE Proximity have launched a new campaign, ‘Sloways’, aimed at protecting the slow way…
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Campaign Spotlight: Unconditional care as told by Biogesic’s Alaga Stories
MANILA, PHILIPPINES – Biogesic has continuously reminded us Filipinos of the importance of unconditional care for ourselves or others. With…
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Campaign Spotlight: Absolut and BBH Singapore launch global campaign starring actress Tessa Thompson, C-Pop star Jolin Tsai, pro gamer Ricki Ortiz and musician MNEK
SINGAPORE – Introducing their new brand platform “It’s In Our Spirit”, Absolut has launched a major new global campaign that…
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Campaign Spotlight: AMI Insurance reminds Kiwis they are “on your side” in campaign via Colenso BBDO
AUCKLAND, NEW ZEALAND – Televisions that dream of great adventure, bathroom taps that turn into fountains and posts that perform…
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Campaign Spotlight: The unstable tableware to help find balance for Norwegian Seafood Council from Platinum and UltraSuperNew Tokyo
TOKYO, JAPAN – Sometimes, things have to be a little out of whack to help you find some balance, and…
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Campaign Spotlight: Free a Girl’s #voiceforjustice campaign launches first audio petitioning tool to help support child survivors
NEW YORK, USA – Hollywood star Famke Janssen and 2018 Nobel Peace Prize winner Nadia Murad are helping to launch…
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Campaign Spotlight: Sachin Tendulkar now the voice for DBS on voice-enabled AI systems
MUMBAI, INDIA – The ongoing COVID-19 situation has brought about a paradigm shift in the way brands approach and communicate…
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Campaign Spotlight: CarDekho and Leo Burnett India launches newest campaign “Karo Gaadi Forward, Karo India Forward”
NEW DELHI, INDIA – CarDekho, India’s leading full-stack auto tech company, has always championed the cause of personal mobility as a…
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Campaign Spotlight: PENNY and Serviceplan celebrate Christmas for everyone, animated film and fundraising with German Red Cross
MUNICH, GERMANY – Under the motto “Imagine if everyone did that: then it would be Christmas for everyone.” PENNY and…
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Awards: “Embrace the Moment”, The One Show 2021 opens for entries with campaign by Wolff Olins
NEW YORK, USA – After providing the creative community with this year’s largest global awards show and definitive international and regional creative…
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Campaign Spotlight: TikTok and BBDO Singapore launch Creative Competition to solve real-world marketing challenges
SINGAPORE – TikTok, the leading destination for short-form mobile videos, is calling all marketing and creative professionals as well as…
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Campaign Spotlight: Powerful #LetHerRun movement aims to stop gender discrimination in sports
SAO PAULO, BRAZIL – There is a group of female athletes banned from participating in official sports competitions because they…
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Campaign Spotlight: NRMA Insurance creates a board game to learn about the dangers of living in Australia, via CHE Proximity
SYDNEY, AUSTRALIA – Australia is more dangerous than ever. Our seasons are becoming increasingly more volatile as the country faces…
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