Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Embrace change and find joy in uncertainties in Jollibee Studios’ “My Crush is A Cactus Killer”
MANILA, PHILIPPINES — It goes without saying that change is the only constant thing in life. There are times when…
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Campaign Spotlight: Serviceplan Middle East teams up with Dubai Science Park to raise awareness about depression
DUBAI, UAE – Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas…
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Campaign Spotlight: St Luke’s urges audiences to ‘spread your wings’ in debut campaign for South Western Railway
LONDON, UK — St Luke’s is introducing a new creative positioning, along with two avian brand ambassadors, in its debut…
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Campaign Spotlight: diptyque collaborates with Californian artist Maurice Harris, along with the collective Exhibition
LOS ANGELES, USA — In collaboration with Maurice Harris, a surprising floral designer from Los Angeles, diptyque reinterprets its iconic…
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Campaign Spotlight: The Thai commercial that never aired in Thailand
BANGKOK, THAILAND – Thai commercials and their ability to tug at heartstrings in one moment and make viewers laugh out…
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Campaign Spotlight: Kwentong Jollibee’s short films define love with true, modern-day Pinoy stories
MANILA, PHILIPPINES – What is the real meaning of love? This is the question that Jollibee aims to answer with…
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Campaign Spotlight: MyRepublic unveils new logo, to complete identity refresh that marks its transformation from a challenger brand to an industry leader
SINGAPORE — WPP creative company Superunion has partnered with Singapore-based telecommunications provider, MyRepublic, to create a new brand identity marking…
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Campaign Spotlight: 5 southern states, 16 aspiring artists and a soulful pursuit of carnatic music
MUMBAI, INDIA — Pursuing its proclivity to India’s boundless musical heritage, ŠKODA AUTO India has launched yet another symphonic stage…
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Campaign Spotlight: ESET announces new brand positioning: Progress. Protected.
MANILA, PHILIPPINES – ESET, a global leader in digital security, announces its new branding with the tagline ‘Progress. Protected.’. This…
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Campaign Spotlight: Moove Media gives Singaporeans the opportunity to spot batmobiles from their windows
SINGAPORE — To the Batmobile! Moove Media and Warner Bros. are revving the streets of Singapore with 100 batmobiles across…
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Campaign Spotlight: Stashfin launches ‘all-in-one card’ brand film conceptualised by Havas Worldwide India (Creative)
MUMBAI, INDIA — Neobanking platform Stashfin has released its latest brand video, featuring the all-in-one card, which is positioned to…
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Campaign Spotlight: Ariel’s latest #ShareTheLoad film by BBDO India takes a more defiant stand for equality
SINGAPORE — Ariel has launched the fifth edition of its #ShareTheLoad campaign titled ‘See Equal‘. Conceptualised by BBDO, the film…
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New Business: Domino’s Malaysia delivers creative duties to FCB Malaysia
KUALA LUMPUR — FCB Malaysia starts the year on a high with its first new business win of the year…
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