Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: In new campaign by Scarecrow M&C Saatchi, Mrunal Thakur is NAIR India’s first brand ambassador
MUMBAI, INDIA — Recently expanding its footprint in India, #1 Hair removal cream, wax, depilatory in the US; the NAIR…
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Campaign Spotlight: Shanghai Municipal Government and Ogilvy Shanghai create the Care Codes to help reconnect 140 million elderly to the digital world
SHANGHAI, CHINA — From buying groceries and booking a train ticket to making a medical appointment and hailing a taxi,…
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Campaign Spotlight: Behind the making of the Jollibee Chick’nwich with BBH Singapore
MANILA, PHILIPPINES—Jollibee is a household name in the Philippines. From its signature Chickenjoy to the everyday Yumburger, it has every…
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Campaign Spotlight: Allianz Insurance and BBDO Shanghai discover the strength to move forward
SINGAPORE — How can a brand campaign stand out during the Olympic Games? For such a regularly asked question, BBDO…
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Campaign Spotlight: TAKT salutes sustainable living with flying dogs and broken teeth
COPENHAGEN, DENMARK — It is proven that younger generations are more willing to change their everyday lives in the name…
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Campaign Spotlight: POSB journeys through fairy tales to champion financial literacy in children
SINGAPORE — As new forms of finance emerge and cashless living becomes increasingly the reality, the financial literacy of our…
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Campaign Spotlight: “The Value of Touch”: NIVEA’s first NFT is sold out after only 3 days
HAMBURG, GERMANY — Skincare brand NIVEA’s first venture into the world of NFTs proved highly successful: After the activation was…
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Campaign Spotlight: Leo Burnett Group Thailand launches “The First NFT Credit Card” campaign for Krungsri First Choice
BANGKOK, THAILAND — The emerging of Blockchain has brought disruption to the financial sector all over the world. Moreover, the…
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Campaign Spotlight: Octopus&Whale announces partnership with BayaniChain
MANILA, PHILIPPINES — Game and Brand Experience Design Agency Octopus&Whale lost no time in welcoming the new year, unveiling a…
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Campaign Spotlight: Lindex launches new underwear campaign, “Your Invisible Support”
GOTHENBURG, SWEDEN — Lindex, a Swedish fashion company, is now launching its new underwear campaign “Your invisible support.” From your…
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Campaign Spotlight: Oumph! challenges vegans to “Adopt a Carnivore” for Veganuary 2022
MADRID, SPAIN — Oumph! is back with a new spectacular campaign. Adopt a Carnivore, the award-winning Swedish plant-based brand, challenges…
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Campaign Spotlight: Absolut collaborates with diverse Indian artists for a new campaign – Absolut Creative Commune
MUMBAI, INDIA — Absolut unveils an inspiring new campaign – Absolut Creative Commune – with an aim to champion an…
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Campaign Spotlight: BBH London produces a high-octane campaign for Samsung that brings to life a new era of gaming ahead of its Exynos 2200 launch
LONDON, UK — BBH London creates an action-packed, CGI-rich 60-second film, launching today, for Samsung Electronics’ System LSI Business, heralding…
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