Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Pizza Hut and Fishermen Integrated takes flight with “A Sedap Marvelous Really” epic video
KUALA LUMPUR, MALAYSIA — In their continuous efforts to produce great content and ideas in the midst of a pandemic,…
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Campaign Spotlight: BBH launch their final ‘Make Time’ musical campaign, marking the end of Sentosa relationship
SINGAPORE — Whilst vaccination rates are positively rising, and the talk of travel bubbles and green lanes have returned, Singaporeans…
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Campaign Spotlight: Havas London’s new campaign for EDF showcases its ability to help drive UK emissions to nothing while you sleep
LONDON, UK — Havas London is behind a new campaign for EDF which showcases how the energy giant can help…
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Campaign Spotlight: LUX and Wunderman Thompson spotlight everyday sexism around the world by asking men to walk in women’s shoes
SINGAPORE — Unilever beauty brand, LUX, is launching a campaign to highlight the impact of casual sexism faced by women…
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Campaign Spotlight: BBDO Guerrero and Pepsi address frozen food mix-ups
MANILA, PHILIPPINES — Filipinos love reusing ice cream tubs as frozen food containers. However, this can lead to frustration for…
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Campaign Spotlight: Zoflora smells perfect opportunity for patented fragrances
BANGKOK, THAILAND — Established competitors like Dettol and Magiclean have saturated the Thai disinfectant market. In these market conditions, it…
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Campaign Spotlight: In a world divided by colour, Wonda Coffee says, “Nah, we’d rather celebrate all colours”
PETALING JAYA, MALAYSIA — This Hari Kebangsaan, to celebrate 64 years of being a multicultural country, Wonda Coffee has brewed…
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Campaign Spotlight: Samsung TV bolsters its eco credentials with a global film to launch its SolarCell Remote
SINGAPORE — Have you ever wondered why more home appliances and electronics aren’t solar powered? As part of their continuing…
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Campaign Spotlight: DBS showcases commitment to sustainability and innovation through campaign with CNN
SINGAPORE — DBS and CNN International Commercial (CNNIC) have joined forces for an advertising and sponsorship campaign focused on sustainability…
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Campaign Spotlight: This festive Season, CaratLane and BBH India urge us not be ‘The Worst Gifter’
MUMBAI, INDIA — Today, CaratLane, India’s leading Omni-channel jewellery brand, launched an all-new integrated campaign to create awareness about its…
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Campaign Spotlight: FRIENDS Celebrates World Senior Citizen Day by launching Reel Campaign
MUMBAI, INDIA — Last Senior Citizens Day, Friends Adult Diapers launched an interesting Reel campaign with firstborn influencers Ravi Bala…
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Campaign Spotlight: Octopus & Whale embraces #ClingyBaby with Nestlé MommaLove®
MANILA, PHILIPPINES — Digital creative hotspot Octopus&Whale made waves with their online film for Nestlé MommaLove Lactation Milk by fully…
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Campaign Spotlight: Philippine Airlines shows the reason they fly safe in a heartfelt video
MANILA, PHILIPPINES — Given the situation, it’s fairly common to have misgivings about flying. Philippine Airlines understands this and seeks…
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