Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: “Relief” created by Mercado McCann for TyC Sports for the Olympic Games
BUENOS AIRES, ARGENTINA — “Relief” created by Mercado McCann for TyC Sports (Argentinian TV broadcaster) for the Olympic Games seeks…
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Campaign Spotlight: BBDO Pakistan and Surf Excel aim to improve cricketers’ fielding abilities by introducing new cricket trophy
SINGAPORE — Most Pakistani cricket fans have a common pain-point: a history of fielding blunders by the national cricket team,…
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Campaign Spotlight: OPPO & AutumnGrey pioneer India’s First Live Sale for newly launched OPPO Reno6 5G
DELHI, INDIA — A large set of Indian smartphone buyers rely on local retailers for personalised information and the demonstration…
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Campaign Spotlight: South Korea’s first virtual influencer ‘Rozy’ fronts transformation financial communications, Shinhan Life leverages innovation with TBWA\Korea
SEOUL, SOUTH KOREA – South Korea’s newly established insurance company, Shinhan Life launches its first brand campaign with ‘Oh Rozy’, Korea’s…
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Campaign Spotlight: Create Not Hate and Shout 85258 address young black men’s mental health with new ‘Don’t Hide Your Unhappy’ campaign
LONDON, UK – The racist abuse hurled at Marcus Rashford, Bukayo Saka and Jadon Sancho after the Euro 2020 final isn’t…
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Campaign Spotlight: Grey Manila creates a revolution with Mimiyuuuh and Bea Alonzo for Avon
MANILA, PHILIPPINES – What makes Avon different? Grey Manila found out exactly what during the pitch for Power Stay Lightweight Matte…
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Campaign Spotlight: Birth’s Emma + Elliot direct Delphine Depardieu in parody ad ‘Full Washing’ for BABEL
LONDON, UK, — French consumers have spoken: advertisements must stop making insincere claims about doing good. Instead, forward-thinking brands should…
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Campaign Spotlight: Publicis Italy and Netflix present A Classic Horror Story
MILAN, ITALY — Publicis Italy and Netflix presented A Classic Horror Prank, a digital interactive billboard to promote upcoming movie…
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Campaign Spotlight: A sustainable bar to remember – The Heineken® ‘greener Bar’ launches at the 2021 Heineken® London E-prix
LONDON, UK – Global beer brand and London E-Prix race title sponsor Heineken® is today unveiling its first sustainable bar…
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Campaign Spotlight: Through DDB Optimax, PNB marks 105th year with premiere of ‘DongYan’ video and launch of the new PNB digital app
MANILA, PHILIPPINES — The Philippine National Bank (PNB) marked its 105th anniversary on Thursday with the official launch of the…
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Campaign Spotlight: Mia by Tanishq announces the launch of its new campaign ‘#ShareTheShine’ to celebrate and inspire Indian women athletes at the Tokyo Olympics 2021
BHOPAL, INDIA — In a move to encourage and support women at the Olympics, Mia by Tanishq, one of India’s…
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Campaign Spotlight: Nobel Hygiene’s Friends and The Womb launch the “Fear Of Falling” campaign
MUMBAI, INDIA — Nobel Hygiene’s Friends, India’s Number 1 disposable adult diaper brand, today launched “Fear of Falling”, a one-minute…
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Campaign Spotlight: British Army unveil new female-led recruitment campaign, ‘A Soldier is a Soldier’
LONDON, UK — Karmarama, part of Accenture Interactive, today announces its latest recruitment campaign for Capita for the British Army…
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