Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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TBWA\Singapore, Health Promotion Board spotlight Singapore’s Sodium Crisis
SINGAPORE – Singapore’s most beloved flavours are disappearing in plain sight. Hidden beneath familiar dishes lie an invisible threat that…
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Mumsnet calls for under 16 social media ban in new campaign
LONDON, UK — Mumsnet is calling for a ban on social media for under-16s with an uncompromising advertising campaign highlighting the…
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THE SHOUT GROUP, Tropicana Twister scale purpose-led festive platform across Malaysia
KUALA LUMPUR, MALAYSIA – This Ramadan and Raya, THE SHOUT GROUP and Tropicana Twister are bringing back their award-winning ‘Multiply the…
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KFC Thailand turns up the heat with slow burn ‘Angry BBQ WingZ’ campaign
BANGKOK, THAILAND — KFC Thailand has crafted a new kind of intensity with inspiration from a classic dining table debate where…
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Plus500 champions simplicity with ‘Trade with Clarity’ Asia campaign
SINGAPORE – Plus500, a leading global fintech group listed on the London Stock Exchange, has launched its new regional brand…
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Enigma reimagines ‘Here for Good’ with Newcastle Permanent’s new brand platform
AUSTRALIA – This week sees the launch of Newcastle Permanent’s new creative platform that builds on the brand’s long standing…
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St John Ambulance Victoria turns emergencies into ‘Emergency Charades’ in new Town Square campaign
MELBOURNE, AUSTRALIA – St John Ambulance Victoria has launched ‘Emergency Charades’, a new campaign from independent Melbourne agency Town Square highlighting…
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adam&eve\TBWA calls on families to become heroes in new Legoland campaign
LONDON, UK — adam&eve\TBWA is proud to unveil “Calling All Heroes,” a bold new campaign created for and in partnership…
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Foster’s turns insults into affection with Publicis London’s ‘Love You Cans’ campaign
LONDON, UK – Publicis London has launched “Love You Cans”, its debut work with Foster’s, part of Heineken UK’s lager…
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‘Kenangan Tu Ke Mana?’ invites audiences to reflect on moments that matter
KUALA LUMPUR, MALAYSIA – Julie’s returns with its annual Hari Raya short film, ‘Kenangan Tu Ke Mana?’, continuing the brand’s tradition of…
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Faasos, Coca-Cola turn T20 match days into shared fan rituals
INDIA – Faasos has launched a cricket-themed campaign during the ongoing T20 season in collaboration with Coca-Cola India, celebrating the…
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FDJ, BETC Paris turn lottery suspicion into true crime entertainment with ‘Grandma’s Secret’
PARIS, FRANCE – FDJ (French leader in lottery games, creator of the bi-weekly lottery brand LOTO) and BETC Paris are…
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McDonald’s Malaysia celebrates Lunar New Year with heartfelt film ‘The Blessing’
KUALA LUMPUR, MALAYSIA – To celebrate this Lunar New Year, McDonald’s Malaysia launched “The Blessing”, a heartfelt film that reminds…
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