Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: RAPP creates Gen Z-oriented TikTok campaign for Samsung UK to promote Samsung Galaxy A52 5G smartphone
LONDON, UK — RAPP is behind a new UK campaign for the Samsung Galaxy A52 5G smartphone aimed at British…
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Campaign Spotlight: Alzheimer’s Society campaigns to ‘Cure the Care System’ in new work by ENGINE Creative for Dementia Action Week
LONDON, UK — An intimate and emotionally charged depiction of a woman’s daily struggles caring for her husband with dementia,…
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Campaign Spotlight: Jollibee’s first global brand campaign looks back on the pandemic from 20 years in the future
SINGAPORE – In the future when we look back on today, how would we describe the pandemic? What version of…
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Campaign Spotlight: Union Bank of the Philippines invites people to ‘Take a Tour of Hassle Banking’
MANILA, PHILIPPINES — Union Bank of the Philippines brings Dante Alighieri’s Divine Comedy to life in its newest film, “Heaven,”…
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Campaign Spotlight: Jollibee ups the ante with A Message from the Future
MANILA, PHILIPPINES — Jollibee has a message from the future. In their latest campaign, the brand creates a retrospect of…
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Campaign Spotlight: Unexpected Works: DDB unveils evolved brand positioning by placing ad in the least expected place imaginable
NEW YORK, USA — DDB Worldwide has unveiled an evolved brand positioning brought to life by a billboard running in one…
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Campaign Spotlight: GUINNESS unveils ode to the pubs ahead of reopening by reminding fans ‘good things come to those who wait’
LONDON, UK —In anticipation of pubs and bars reopening indoors across the UK in less than a week’s time, GUINNESS…
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Campaign Spotlight: Fleet of emission-free electric Innogy go! cars fitted to measure the true level of smog
WARSAW, POLAND – In Warsaw (population 1.8M), there were only five official points measuring the level of smog. Residents of…
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Campaign Spotlight: Ramadan ads Flux & XL Axiata’s “Message for Raka” hits more than 10 million wiews
JAKARTA, INDONESIA – Idenya Flux, an independent advertising & digital agency located in Senayan, South Jakarta, creates a meaningful PT. XL…
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Campaign Spotlight: Flight of the Conchords’ Rhys Darby dons roller skates and a jetpack in UK brand campaign for Xero, created by ENGINE Creative
LONDON, UK — Xero, the global small business platform, demonstrates how its products can help small businesses master the overwhelming…
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Campaign Spotlight: RAPP creates targeted through the line campaign for Samsung UK to promote Samsung Galaxy Smartwatches
LONDON, UK — As the creative agency responsible for leading this Samsung UK campaign, RAPP has devised a highly targeted campaign…
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Campaign Spotlight: BMB brings artistic flair to Samsung Electronics social campaign for International Day of Families
LONDON, UK — Creative agency, BMB has created a compelling campaign for Samsung to celebrate International Day of Families in…
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Campaign Spotlight: Indian celebrities rally together to raise life-saving funds for ‘I Breathe for India: Covid Crisis Relief’
MUMBAI, INDIA — Actress Lara Dutta and Sports Scientist Shayamal Vallabhjee joined hands with The Indus Entrepreneurs (TIE), a non-profit headquartered in Silicon Valley…
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